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Liviana
@liviana_marcelo
Level 2
Business Strategist
Italy
Italian, English, German
About me
Level 2 Seller | $200K+ Email Revenue Generated
I help businesses doing $100K–$5M+ in annual revenue turn email into a reliable growth and retention channel, driving more sales through lifecycle automations, campaigns, and strategic email marketing.
I also helped cut up to $20K/year in unnecessary email platform costs through list cleaning, subscriber optimization and segmentation
From email strategy and campaign execution to automation, audience segmentation and ongoing optimization, I manage the systems that keep your email marketing performing. Want more from your email? Let’s talk.
Skills
Liviana
Offline •
Average response time: 1 hour
See my services
Email Automations
I will set up mailerlite email marketing automation, campaigns and landing page
Email Automations
I will be klaviyo expert do klaviyo email marketing flows, campaigns and automation
Portfolio
Work experience
Klaviyo Automation Expert
hims • Freelance
Feb 2026 - Present • 8 mos
Developed high-converting automation flows including browse abandonment and win-back sequences Increased conversion rate by 22% through behavior-based triggers Integrated Klaviyo with Shopify and optimized data tracking Set up dynamic product recommendations within emails
Klaviyo Email Designer & Deliverability Expert
Yumi • Freelance
Mar 2025 - Mar 2026 • 1 yr
Designed visually engaging, responsive email templates Fixed deliverability issues by configuring SPF, DKIM, and DMARC Increased inbox placement and reduced spam rates significantly Ensured brand consistency across all email touchpoints
MailerLite Email Template Designer & Deliverability Expert
Fibio • Freelance
Jan 2026 - Feb 2026 • 1 mo
Designed visually appealing, mobile-responsive email templates with high deliverability standards Improved inbox placement rate by fixing domain authentication issues (SPF, DKIM, DMARC) Reduced spam complaints and increased deliverability by 20% Collaborated with clients to align messaging with brand voice and marketing goals
39 Reviews
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Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
1-5 out of 39 Reviews
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gratitude7
United States
Liviana set up our MailerLite account and built the email automations for five documents connected to our website, and the result exceeded what we asked for. She scoped the project accurately from the start, communicated clearly throughout, and delivered a clean, functional build. Every automation works...
Helpful?
lukebogdan
Canada
Liviana was professional and completed a detailed audit of my Klaviyo flows. The communication was good overall, although there was some initial misunderstanding about whether email template design was included in the optimization scope. Once we clarified the difference between flow optimization and...
Helpful?
crystalscarlet
Trinidad and Tobago
Liviana did an excellent job with my MailerLite setup. She connected my website signup form, updated the automation, tested everything, and made sure subscribers automatically receive both of my free resources. She was thorough, professional, knowledgeable, and very easy to communicate with. I especially...
Seller's Response
Helpful?
jaygarfinkel
Israel
Ongoing collaboration
Liviana is a true professional who went beyond the scope of work, identified issues that needed correction, and addressed them. She completed the job in record time. When technical issues frustrated me, she remained calm and worked through them, explaining the process along the way. I will be using her again to update my landing page.
Helpful?
grandmac1
United States
Liviana was more than helpful and explained every prior to starting. She was a pleasure to work with. This is my first email marketing campaign (automation) so I had much to learn.. Hire her she's amazing..
Helpful?
