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lizaaabetta

Elizaveta

@lizaaabetta

Marketing and GTM Strategist, Turning Strategy into Growth Systems

Argentina
English, Spanish
About me
I help businesses turn unclear marketing into structured, working strategy. I connect business goals, audience, channels, and messaging into a system that actually drives results. My focus is clarity: what to say, who to target, where to show up, and how to convert. What I do: • Marketing & GTM strategy • Positioning & messaging • Customer journey & funnels • Omnichannel strategy • Growth & conversion optimization I work with a small team and use AI tools to scale execution, while keeping strategy human and outcome-focused.... Read more

Skills

l
lizaaabetta
Elizaveta
Offline • 
Average response time: 14 hours

See my services

Omnichannel Strategy
I will build an omnichannel marketing strategy for your brand
From$80 / projectMore details

Work experience

Self_Employed

Strategic GTM & Brand Consultant | Fractional Strategy Lead

Self Employed

Nov 2023 - Present • 2 yrs 7 mos

External strategy consultant for automotive and technology brands Operate between business goals and execution, translating market signals, regulatory context, and brand strategy into structured GTM, communications, and operating plans Work directly with leadership teams, aligning PR, digital, analytics, and creative functions Selected Clients & Engagements ✔️ Hyundai (via PR & Marketing Agency) Industry, regulatory, and competitive monitoring across Russia and global markets Strategic recommendations under geopolitical and legal uncertainty Contribution to return-to-market communication framework balancing reputational risk and global brand governance ✔️ JAC Motors — Brand & Digital Governance Strategic alignment between brand vision and digital execution Cross-functional coordination, budget oversight, KPI alignment ✔️ VK — Employer Brand Strategy & Operations Led strategic and operational execution of Employer Brand initiatives including planning, budget allocation, cross-team coordination, and agency management Directed EVP research process and aligned insights with central marketing Supervised development of new employer brand identity and content system Designed candidate personas, channel strategy, and activation concepts for IT hiring Oversaw tactical campaigns for tech communities and events, managing media plans and performance Coordinated ORM initiatives and vendor selection through tenders ✔️ New Business & Tenders Strategic lead for pitches and proposals Market and client analysis, value proposition design, delivery models Partnered with agency leadership on positioning and offer architecture