Kuldeep Singh R

Digital Marketing Manager

Growth • Freelance

Dec 2024 - Present • 1 yr 10 mos

Led end-to-end digital marketing for a portfolio of international clients, including Bunk Hotels, Drift Hotels, The Pods Factory, Eezee Shop, WeAreBeyond, and cruc.nl, generating qualified leads for local businesses and driving revenue growth for e-commerce brands. Planned, launched, and optimized Google Ads campaigns across Search, Performance Max, and Shopping, with a strong focus on lead generation, customer acquisition, and ROAS. Built and managed marketing automation workflows using Zapier, integrating lead sources, Pipedrive CRM, and notification systems to streamline lead capture, routing, and follow-up processes. Implemented advanced conversion tracking and analytics through GA4, Google Tag Manager, and enhanced/server-side tracking to ensure accurate attribution and reliable performance reporting. Improved organic visibility through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies to capture both traditional search traffic and emerging AI-driven search demand. Designed and executed email marketing campaigns and lifecycle automation in ActiveCampaign and Klaviyo to nurture prospects, increase engagement, and drive repeat purchases. Regularly produced performance reports, analyzed campaign data, and provided strategic recommendations to support continuous optimization and business growth.

Co-founder & Digital Marketing Coach

School Of Odd Thinkers • Self-employed

Mar 2019 - Present • 7 yrs 7 mos

Founded the School of Odd Thinkers, a digital marketing institute dedicated to equipping students with practical, industry-relevant skills and preparing them for successful careers in digital marketing. Designed and developed comprehensive training programs covering SEO, Google Ads, social media marketing, Shopify website development, analytics, and performance marketing. Focused on hands-on learning by guiding students through real-world projects, helping them build and launch their own e-commerce stores, execute digital marketing campaigns, and gain practical experience. Mentored aspiring marketers through live projects, industry case studies, and strategic problem-solving exercises, enabling them to develop job-ready skills and confidently transition into professional roles, freelancing, or entrepreneurship.

Digital Marketing Head

ORANGE TREE • Full-time

Aug 2021 - Nov 2024 • 3 yrs 3 mos

Consistently achieved 8x–10x ROAS through strategically planned and optimized Google Ads and Meta Ads campaigns, driving profitable growth and maximizing marketing investments. Increased website traffic through a combination of effective SEO initiatives and paid advertising strategies, while also leading the development of a new Shopify website that enhanced user experience and improved online conversion rates. Leveraged data analysis and performance insights to create actionable monthly marketing strategies, ensuring campaigns remained aligned with business objectives. Took ownership of sales targets and consistently delivered results that contributed to overall business growth. Improved conversion rates by optimizing landing pages, refining user journeys, and developing highly targeted marketing campaigns. Additionally, managed Google Ads campaigns and Google Business Profile (GMB) optimization for local stores, increasing local search visibility, customer engagement, and foot traffic