Liora Vance

Digital Ads & Performance Marketer

Kwork • Freelance

Dec 2025 - Present • 6 mos

Focused on the end-to-end setup and optimization of paid social campaigns. Expert in audience targeting, A/B testing, and pixel integration to track conversions. Managed mock-budgets for lead generation and e-commerce sales, ensuring a focus on low CPA (Cost Per Acquisition) and high ROAS (Return on Ad Spend). Applied data-driven insights to refine creative assets for maximum performance.

Senior Social Media Growth & Paid Media Strategist

Upwork • Freelance

Oct 2024 - Present • 1 yr 8 mos

Currently leading end-to-end digital growth strategies for international e-commerce and personal brands. I specialize in turning "dead" social accounts into thriving communities by combining organic content pillars with high-conversion Meta and Google Ads. My focus is on ROI ensuring every post and dollar spent on ads translates into measurable brand awareness and sales. I manage full content calendars, audience engagement, and deep-dive analytics to constantly refine performance.

Senior Web Developer & UI/UX Designer

Udemy • Part-time

Jul 2024 - Present • 1 yr 11 mos

Designed and deployed high-performance, responsive websites focused on user experience and conversion rate optimization (CRO). I bridge the gap between technical development and marketing by integrating SEO best practices and social media tracking pixels directly into the site architecture. Specialist in building landing pages that turn ad traffic into paying customers.