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Helena Hc
@louhelenahc
Market Research Learning Design Consultant
Venezuela
Spanish
About me
As a Sociologist and University Professor, I transform complex data into strategic growth. I specialize in qualitative and quantitative market research, consumer behavior analysis, and insight development. With experience in strategic planning and marketing consultancy, I design research-based learning experiences and professional surveys. From methodological audits for theses to executive B2B reports, I provide rigor and clarity to help you make informed decisions. Let’s work together to elevate your project!
Skills
Helena Hc
Offline •
See my services
Surveys
I will design, build, and analyze professional surveys
Portfolio
Work experience
Sociology Profesor
Universidad Central de Venezuela
Apr 2025 - Present • 1 yr 2 mos
Curricular Program Design & Instruction: Responsible for sociology courses, adapting the analysis of social phenomena to the administrative and accounting context. Learning Process Facilitation: Applied participatory methodologies to foster critical thinking and the understanding of social dynamics within organizations. Academic Evaluation & Monitoring: Designed qualitative and quantitative assessment instruments to measure student progress and the internalization of sociological concepts. Research Project Advising: Mentored students in developing research projects that link the Venezuelan social reality with challenges in public and private administration.
Market Research Consultant
Stuff Productions • Full-time
Jan 2024 - Present • 2 yrs 5 mos
Quantitative & Qualitative Studies: Development and execution of comprehensive market research projects. Consumer Behavior & Segmentation: In-depth analysis of consumer patterns and audience segmentation. Opportunity Identification: Identifying market opportunities and emerging trends. Competitive Analysis: Industry benchmarking and competitor research. Survey Design: Crafting professional surveys and questionnaires to capture key insights. Data Analysis & Reporting: Presenting detailed reports for strategic decision-making. Customer Satisfaction: Conducting loyalty studies and evaluating client satisfaction. Brand Monitoring: Brand tracking and perception analysis. Campaign Optimization: Market segmentation to improve marketing campaign performance. Feasibility Studies: Analyzing the viability of new products or services. Market Penetration: Consulting on strategic market entry and growth. Fieldwork Coordination: Managing focus groups and conducting in-depth interviews. Socioeconomic Trends: Studying consumption habits and socioeconomic shifts. Data Visualization: Creating executive reports and visualizations for stakeholders.
