Jose Luis

Marketing Director

OnePlus • Full-time

Aug 2020 - Present • 5 yrs 9 mos

Supervised every facet of the comprehensive marketing strategy, communications, and plans for OnePlus in both the Mexican market and the LATAM regions, aiming to optimize outreach and enhance profitability. Oversaw and guaranteed the success of various marketing functions, encompassing social media management, community strategy, digital advertising (Facebook Ads, Google, AdWords, etc.), launch events, co-branding initiatives, partnerships, and more. Ensured the timely and cost-effective execution of all digital marketing campaign strategies. Conducted thorough analyses of corporate objectives and devised projects and campaigns within the realms of marketing, sales, and community development to contribute to the attainment of those objectives. Acted as the primary point of contact with upper management concerning strategy, risk assessment, and implementation.

Digital Marketing Specialist

Xiaomi • Full-time

Apr 2017 - Aug 2020 • 3 yrs 4 mos

Lead the comprehensive marketing strategy and initiatives for Xiaomi in Mexico and the LATAM regions as a Marketing Specialist. • Oversee marketing operations throughout the regions, encompassing the planning and execution of social media and community strategies, campaigns, digital advertising (Facebook Ads, Google AdWords, etc.), outdoor promotions, launch events, collaborations with Key Opinion Leaders (KOLs), co-branding partnerships, and more. • Assume responsibility for communicating strategy implementation updates and addressing status and risks to the management team. • Act as the spokesperson, ensuring alignment in all messaging.