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Ravinder
@lovelyboys
Google Ads, Performance Marketer
India
English, Hindi
About me
Hi, I'm Ravinder, a Google Ads and PPC specialist focused on search-term optimization, keyword research, negative keywords, and campaign performance. I help businesses identify irrelevant traffic, reduce wasted ad spend, and find relevant keyword opportunities using real campaign data. I work with Google Ads, Google Tag Manager, GA4, Meta Ads, and SEO tools to support data-driven digital marketing. My approach is practical, transparent, and focused on delivering clear, actionable recommendations.
Skills
Ravinder
Offline •
See my services
Ad Review & Optimization
I will optimize google ads search terms and reduce wasted ad spend
Work experience
Google ads Manager
Appsysco Technologies • Full-time
Aug 2026 - Present • 3 mos
• Manage and optimize Google Ads campaigns focused on search intent, targeting, and PPC efficiency. • Perform keyword research, search-term analysis, and keyword optimization based on campaign data. • Identify irrelevant queries and build negative keyword strategies to reduce wasted traffic. • Optimize ad copy, campaign structure, targeting, and keyword relevance. • Monitor CTR, CPC, conversions, conversion rate, and ROAS to support data-driven decisions. • Implement and analyze conversion tracking using Google Ads, GA4, and Google Tag Manager. • Evaluate landing-page relevance and alignment between keywords, ads, and user intent. • Identify actionable opportunities for campaign testing and continuous optimization. • Support SEO and broader digital marketing initiatives where they complement paid-search performance. • Translate campaign data into clear, practical PPC optimization actions aligned with business objectives.
Intern As Digital Marketing
Digital Happiness • Full-time
May 2026 - Jul 2026 • 2 mos
• Completed a Master Level Digital Marketing program with hands-on training and live project experience. • Gained practical experience in Google Ads, PPC, Meta Ads, SEO, GA4, and Google Tag Manager. • Conducted keyword research and search-term analysis for campaign optimization. • Identified negative keywords and relevant keyword opportunities to improve campaign targeting. • Worked on Google Ads campaign analysis, optimization, and performance monitoring. • Used Google Keyword Planner, Google Search Console, SEMrush, Ahrefs, and Rank Math for research and optimization. • Worked on conversion tracking, content strategy, on-page SEO, and competitor analysis. • Applied data-driven digital marketing strategies to real-world projects. • Developed practical skills in turning campaign data into actionable PPC and SEO recommendations.
Masters in Digital Marketing
SkillCircle™ • Self-employed
Aug 2025 - Jun 2026 • 10 mos
• Completed a Master Level Digital Marketing program with hands-on training and live project experience. • Gained practical experience in Google Ads, PPC, Meta Ads, SEO, GA4, and Google Tag Manager. • Conducted keyword research, search-term analysis, and negative keyword research for campaign optimization. • Identified relevant keyword opportunities to improve campaign targeting and search relevance. • Worked on Google Ads campaign analysis, optimization, and performance monitoring. • Used Google Keyword Planner, Google Search Console, SEMrush, Ahrefs, and Rank Math for research and optimization. • Worked on conversion tracking, content strategy, on-page SEO, and competitor analysis. • Applied data-driven strategies to real-world marketing projects and campaign optimization. • Developed practical skills in turning marketing data into actionable PPC and SEO recommendations.
