Luca

Marketing Director

VenueVision • Full-time

Nov 2024 - Present • 2 yrs

VenueVision • Own end-to-end growth and demand generation strategy for a SaaS platform serving 1,000+ dealerships across North America • Scaled inbound pipeline by 57%+ within first 9 months through SEO, paid media and lifecycle automation • Reduced cost per qualified lead by 35% through paid acquisition and targeting optimization • Implemented full-funnel tracking and attribution in HubSpot, improving campaign visibility and ROI measurement • Improved marketing-to-sales conversion rates by 34%+ through funnel optimization and lead qualification Xipster (Product Launch & Growth Leadership) • Led go-to-market strategy and launch of a B2B payments SaaS targeting SMBs • Built demand generation engine from scratch, generating 200+ qualified leads in initial phase • Developed positioning around payment links & SMS payments, increasing conversion rates by 28%+ • Achieved 3.2x ROAS across paid acquisition channels (Google, Meta) • Increased landing page conversion rates from ~2% to 6%+ through CRO and messaging optimization • Introduced two-way SMS strategy, improving engagement and shortening sales cycles

Marketing Director

Bolster • Full-time

Jan 2022 - Oct 2024 • 2 yrs 9 mos

• Increased inbound leads by 145% YoY, followed by 90%+ growth in Year 2 through SEO and paid acquisition • Grew company revenue by 536% in Year 1, followed by 77% growth in Year 2 • Reduced cost per demo by 93% through funnel optimization and channel efficiency improvements • Decreased Customer Acquisition Cost (CAC) by 86%, significantly improving marketing ROI • Increased conversion rates by 650% through landing page optimization and user journey improvements • Improved domain authority by 31% and achieved top-ranking positions for key industry keywords • Built and managed marketing budgets aligned with revenue targets and growth objectives • Leveraged AI tools (ChatGPT, Midjourney) to improve campaign efficiency and content production

Marketing Manager

IAG

May 2020 - Jan 2022 • 1 yr 8 mos

• Managed digital strategy across 8 dealerships and 9 automotive brands, increasing total lead volume by 55%+ YoY • Planned and executed multi-channel campaigns across PPC, SEO, email, social, and display, generating 200+ monthly leads • Reduced cost per lead by 28% through campaign optimization, audience targeting, and budget reallocation • Improved conversion rates by 22%+ by aligning landing pages, offers and sales follow-up processes • Reported on campaign performance (ROI, KPIs) and implemented data-driven optimizations to improve pipeline efficiency • Collaborated closely with sales teams to improve lead handling and follow-up, increasing lead-to-opportunity conversion rates by 18%