
Lucas B
Social Media Marketing Manager Engagement And Brand Growth
Skills

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Work experience
Social Media Manager
Digital Marketing • Freelance
Apr 2024 - Present • 2 yrs 4 mos
Managed social media accounts for individuals, brands, and small businesses across Instagram, TikTok, Facebook, and X (Twitter) Developed and executed content strategies to improve engagement, reach, and brand awareness Created and designed high-quality posts, reels concepts, and promotional content using Canva and other tools Wrote engaging captions optimized for audience interaction and conversions Conducted hashtag research and trend analysis to improve content visibility Planned and maintained consistent content calendars for clients Monitored analytics to track performance and improve strategies Grew online presence through organic engagement and targeted content planning