
Lucas Luis
Scaling brands with high converting Meta Ads and modern AI Search Optimization
Skills

See my services


Work experience
Fiverr
Freelance • 9 yrs 3 mos
Digital Marketing Specialist & Media Buyer
Mar 2022 - Present • 4 yrs 6 mos
Managed high budget Meta and Instagram advertising campaigns for diverse e-commerce and local business clients. Built structured ad sets, configured custom and lookalike audiences, and optimized ad spend to maximize return on ad spend and drive conversions. Expanded strategy offerings to include Generative Engine Optimization, successfully positioning client websites to capture traffic from modern AI answer engines like Perplexity, Gemini, and Google AI Overviews.
Social Media Marketing & SEO Strategist
Dec 2021 - Present • 4 yrs 9 mos
Designed and executed paid social campaigns on Facebook Ads Manager, conducting audience research and dynamic ad testing to improve click-through rates. Implemented local search optimization techniques, improved business visibility across search platforms, and delivered regular campaign performance insights to guide client decision making.