Lucas Williams

Crowdfunding Campaign Strategist

GoFundMe • Self-employed

May 2025 - Present • 1 yr

I specialize in writing high-converting GoFundMe and crowdfunding campaigns that combine emotional storytelling with strategic fundraising structure. Key Achievements: • Multiple campaigns funded 100%+ of their goals • Campaigns reaching 200%+ funding • Helped clients raise funds for medical, memorial, family, and emergency causes • Structured storytelling that increases donor trust and engagement • Strong focus on transparency and urgency-driven messaging I help clients transform personal stories into powerful campaigns that inspire action and community support.

Campaign Strategy & Conversion Copy Specialist

Fundraising.com • Freelance

Jan 2025 - Present • 1 yr 4 mos

Provided strategic campaign development, fundraising copywriting, and donor psychology consulting for individuals and families launching crowdfunding initiatives. Specialized in: • GoFundMe campaign structuring • Emotional narrative development • Conversion-focused fundraising messaging • Goal clarity and transparency positioning • Shareability optimization Successfully contributed to campaigns exceeding €20,000+ and $60,000+ in funding.