
Lucas Roberto
Paid traffic that brings customers and sales, not just clicks
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Work experience
Paid Traffic Manager
Self Employed • Self-employed
Jan 2020 - Present • 6 yrs 7 mos
$50M+ in Ad Spend Managed Over 5 years managing paid traffic campaigns (Facebook, Instagram and Google Ads) for businesses across a wide range of industries. Experience across many niches, including: - Pet shops - Clinics and healthcare - Hospitals - Schools and education - E-commerce - Car dealerships - Electric bike stores - Custom furniture (woodworking) - Direct response and low-ticket offers I handle the full process: campaign strategy, setup, tracking (Pixel and CAPI), creative testing and optimization, always focused on real results (leads and sales), not vanity metrics. Backed by a full in-house team covering design, video, copy and web.