
LUKAS
YouTube Channel Manager And Growth Specialist
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YouTube Channel Manager & Growth Specialist
Samsung • Self-employed
Aug 2025 - Present • 1 yr
Manage and execute the end-to-end YouTube growth strategy and channel operations for Samsung. Bridge the gap between product marketing and audience engagement by transforming complex tech launches and product features into highly optimized, engaging video content. Key Responsibilities & Impact: Channel Strategy & Growth: Oversee the optimization and scaling of Samsung's YouTube presence, driving organic views, subscriber growth, and brand loyalty across product lines (Mobile, Display, and Home Appliances). SEO & Video Packaging: Craft high-converting title strategies and direct thumbnail designs to maximize Click-Through Rate (CTR) for major product launches and global campaigns. Data-Driven Optimization: Analyze YouTube Studio metrics (AVD, traffic sources, audience retention) to continuously refine video structures and keep viewers engaged. Cross-Functional Collaboration: Partner with creative agencies, video production teams, and product managers to streamline the upload pipeline and ensure strict brand guideline alignment. Community Management: Manage community outreach, interactive polls, and comment moderation to foster a highly active global community of tech enthusiasts.