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luminamarketer

Cara J

@luminamarketer

Founder of Lumina Marketing Chartered Marketer

United Kingdom
English
About me
Hi I'm Cara, the founder of Lumina Marketing. I started Lumina because I’ve always had a knack for marketing and genuinely enjoy helping businesses achieve their potential. Before that, I spent over 8 years working with businesses of all sizes and industries, from start-ups to corporates, helping them get better results from their marketing. I don’t jump straight into tactics or throw budget at ads and hope for the best. I take the time to understand your business, your audience and what you’re trying to achieve, then build a plan that actually makes sense, without draining your investment.... Read more

Skills

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luminamarketer
Cara J
Offline • 
Average response time: 3 hours

See my services

Digital Marketing Strategy
I will create business growth through digital marketing
From$400 / projectMore details
Social Content
I will create social media posts to get you noticed
From$350 / projectMore details

Portfolio

Work experience

Lumina

Lumina Marketing

Lumina • Freelance

Jan 2026 - Present • 5 mos

What I help businesses with: - Building clear, focused marketing strategies that drive growth - Optimising websites for consistent enquiry generation - Creating campaigns and social media strategies that build visibility and drive engagement - Running targeted paid ad campaigns that deliver measurable ROI - Improving messaging so the right customers actually convert - Strengthening SEO and content to increase visibility and authority

Virtuoso

Marketing Manager

Virtuoso • Full-time

Apr 2022 - Jan 2025 • 2 yrs 9 mos

I developed and executed the company's marketing strategy, managing budgets and delivering campaigns to increase brand awareness, generate opportunities and support partner growth. Led a brand refresh, secured media coverage, created thought leadership content, managed social media, email marketing and website optimisation, and improved SEO, performance and user experience using GA4 and Hotjar insights. Produced marketing assets including videos, onboarding materials and partner campaigns, while maintaining CRM data within Salesforce and Autotask to support reporting and campaign effectiveness. Also introduced an internal communications strategy to improve employee engagement through regular updates and town halls.