Lustom E
Email Marketing and CRM Automation Specialist Klaviyo HubSpot GoHighLevel
Skills
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Work experience
Senior Email Marketing & CRM Automation Specialist
Ecommerce • Freelance
Jun 2026 - Present • 1 mo
I help businesses turn email marketing into a predictable revenue channel through automation, campaign management, and CRM optimization. My work focuses on solving high-impact problems such as abandoned carts, low customer retention, weak lead nurturing, and manual follow-up processes. Key Responsibilities Built and managed high-converting email campaigns and automated flows in Klaviyo, HubSpot, and GoHighLevel. Created sales funnel automations that increased conversions, improved onboarding, and reduced customer churn. Set up CRM workflows for lead capture, appointment booking, follow-ups, and customer retention. Developed segmentation strategies, A/B tests, and lifecycle campaigns to maximize customer lifetime value. Provided deliverability optimization, analytics reporting, and ongoing campaign management. Results & Impact Increased repeat purchase revenue for ecommerce brands through automated retention campaigns. Improved lead-to-customer conversion rates for coaches and consultants using funnel automation. Reduced manual workload for local businesses by automating CRM follow-ups and appointment reminders. Helped SaaS companies improve trial-to-paid conversions with onboarding email sequences. Specialties Email Campaign Management Sales Funnel Automation CRM Automation Systems Lifecycle Marketing Lead Nurturing & Retention Conversion Optimization