Izan

Freelance Photo Retoucher & Graphic Designer

Self employed / Freelance

Jan 2023 - Present • 3 yrs 9 mos

As a Freelance Photo Retoucher & Graphic Designer, I help Fashion & E-commerce brands turn average photos into high-converting sales assets. What I actually do for brands: For Fashion Photographers: I perform high-end natural beauty retouching using Dodge & Burn + Frequency Separation. I don't give you plastic skin. I keep real skin texture, remove blemishes, even out skin tone, and make your models look like they are on Vogue cover. This technique is used by Zara, H&M retouchers. For E-commerce Sellers (Amazon, Shopify, Etsy): Your product photo is your salesman. I make it perfect. I do Ghost Mannequin Effect, Wrinkle Removal, Color Correction, Background Removal to pure white, Jewelry Shine & Metal Reflection retouch. Result? Your listing looks premium and your conversion rate increases. For Local Clothing Brands: I provide complete visual kit. From retouching your product shoot to designing high-converting posters, social media posts, and launch banners. One person handling your entire visual identity, so your brand looks consistent and professional everywhere. Tools I Master: Adobe Photoshop (Expert), Lightroom, Capture One. Impact So Far: Retouched 1000+ images, Designed 200+ posters for 15+ brands in USA, UK, and Pakistan. Helped brands improve their store look and increase Customer trust. Why Brands Re-Hire Me: I deliver in 24H, offer free sample edit, unlimited revisions in premium, and I treat your brand like my own. No Al filters, only hand-made premium retouching. If you have a photo that needs to SELL, send me a message. Let's make it premium.

Visual Artist | E-com Product Editing & Fashion Poster Designer

Freelance

May 2022 - Dec 2022 • 7 mos

Visual Designer for Clothing Brands & Startups |Poster, Flyer & Social Media Expert Before I became a full-time retoucher, I worked as a Visual Designer for local clothing stores and event organizers in Sahiwal & Lahore. My job was simple - make posters that STOP people from scrolling. What I did in this role: For Clothing Stores: Designed launch posters, 50% OFF sale posters, Eid Collection banners, and shop front displays. I learned what colors, fonts, and layouts make Pakistani & international customers actually visit the store. My posters were not just pretty, they were made to SELL. For Social Media: Created 200+ Instagram posts, stories, and Facebook ads for brands. From product showcasr carousels to model shoot announcements. I know the exact size,style, and hook that gets likes and saves. I also retouched the product photos before putting them on the poster, so the final design looks 100% premium. For Events & Promnotions: Designed flyers, price lists, and WhatsApp broadcast images for small businesses. Focused on clean, modern, youth-attracting design that looks expensive but is affordable. What I Learned: A good design is not about too many colors. It's about clarity. One message, one strong photo, one call-to-action. This same principle I now use in my retouching - clean, premium, sales-focused. Skills Used: Adobe Photoshop, Ilustrator, Canva Pro, Typography, Color Theory, Brand Identity. This experience made me a complete Visual Artist - I don't just edit your photo, I know how to use that photo in a poster that will bring you customers. That's why brands hire me for both retouching + design.