Luz D

Squarespace E-commerce Website Designer

ThredUp • Freelance

Dec 2025 - Dec 2025 • 0 mos

Designed and optimized a large-scale Squarespace e-commerce marketplace for a fashion resale platform focused on high product volume, smooth navigation, and high conversion performance. The goal was to create a visually clean yet highly functional shopping experience that encourages browsing, purchasing, and seller participation. The main challenge was organizing thousands of fashion items across categories such as designer brands, handbags, dresses, shoes, and seasonal collections without overwhelming users. I structured clear category navigation, promotional banners, trend-based collections, and optimized product grid layouts to improve product discovery. Implemented mobile-first responsive design to ensure seamless shopping across devices and optimized page performance for fast loading. Built conversion-focused sections highlighting promotions, free clean-out programs, and featured collections to drive customer action. Key Achievements: • Designed scalable Squarespace ecommerce marketplace layout • Improved product browsing and category organization • Built promotional sections that increased user engagement • Optimized mobile responsiveness and performance • Structured product pages for SEO and conversion growth This project strengthened my expertise in high-volume e-commerce design, conversion optimization, and scalable Squarespace store architecture.

Squarespace Website Designer

World Travel & Tourism Council • Freelance

Nov 2025 - Nov 2025 • 0 mos

Designed and structured a professional Squarespace website for a global tourism organization presenting industry research, economic reports, webinars, global summits, and corporate member resources. The challenge was organizing extensive content including trend reports, events, policy insights, and multimedia into a clean, user-friendly website that remained easy to navigate while maintaining authority and professionalism. I created structured content sections, clear navigation systems, and high-impact hero layouts to promote major reports and summits. Implemented responsive design for accessibility across devices and optimized site structure for SEO visibility and fast performance. Strategic call-to-action placement encouraged report downloads, webinar registrations, and content engagement. Key Achievements: • Designed corporate-style Squarespace website with clean content hierarchy • Organized large-scale research and event information clearly • Built intuitive navigation for improved user experience • Optimized for mobile responsiveness and performance • Structured pages for SEO visibility and engagement This project strengthened my ability to design content-heavy, professional Squarespace websites for global organizations and research-driven platforms.