Browse categories
Explore
Fiverr Pro
English
$
USD
Anna C
@luz_marketing
Marketing, Content, Ops, Attribution, Analytics, Data driven strategy
Italy
Italian, Spanish, English
About me
I help freelancers, small and medium businesses simplify marketing.
With 20 years in marketing strategy, content planning, and analytics, I understand how complex it can be to keep marketing structured and performance-driven. I created Luz Marketing to make it simpler and more effective.
I began my career when traditional marketing dominated and digital was emerging, gaining experience across the full spectrum. I’ve worked with GUS, JLL, Accenture, Flinders University, Mondadori, Valtur, EA, and Aga Marketing.
MBA, MSc in Marketing Management, BBA.
Skills
Anna C
Offline •
See my services
Data
I will automate country to region mapping using iso 3166 unm49 or other custom logics
Data
I will automate marketing source to channels and category mapping
Portfolio
Work experience
Head of Insights Mining | Marketing and Sales Analytics
Global University Systems • Full-time
Aug 2023 - Present • 2 yrs 11 mos
- Provided strategic recommendations across digital marketing, media, and sales processes, identifying optimization opportunities to improve lead generation, brand awareness, and acquisition efficiency. - Delivered actionable insights from marketing and recruitment data, optimizing campaigns, user experience, and recruitment processes in collaboration with cross-functional stakeholders. - Designed and implemented end-to-end attribution frameworks and source classification in Salesforce, including UTM standardization, marketing channel categorization across 10 brands, and campaign tagging governance; introduced strategies to capture hard-to-track interactions (e.g., WhatsApp), reducing unassigned leads from 9% to 2–3%. - Consolidated reporting dashboards from over 400 to 18 executive-to-tactical dashboards and standardized KPIs across 10 brands, enabling consistent measurement and data-driven decision-making. - Built and managed key reporting templates used across the organization, ensuring insights were actionable and accessible at all levels. - Centralized and automated marketing target tracking, enabling streamlined performance reviews against goals. - Oversaw global digital advertising, SEO, and sales initiatives, including media audits, platform access governance, and integrations (Zapier workflows, Meta CAPI, LinkedIn CAPI, Google enhanced conversions, VBB, marketing click ID tracking), ensuring data integrity and performance visibility. - Developed governance documentation and strategy for web analytics measurement setup, ensuring optimal tracking and reporting. - Led and mentored a high-performing team of analysts, fostering a culture of analytical excellence and continuous improvement.
Global AdOps & Digital Analytics Director
JLL • Full-time
Jun 2020 - Sep 2023 • 3 yrs 3 mos
Led global AdOps, analytics, and performance marketing operations across regions. Managed digital advertising budgets and traffic acquisition strategy, ensuring financial control and efficiency. Owned global roadmap, governance, and technical ecosystem (Google Marketing Platform, Adobe stack, paid media tools), including tagging, attribution, and integrations. Drove process optimization, vendor partnerships, and cross-functional alignment to scale performance and improve ROI.
Digital Marketing & Analytics Manager / Team Lead
Jones Lang Lasalle • Full-time
Nov 2016 - Jun 2020 • 3 yrs 7 mos
Led analytics, reporting, and digital marketing execution across EMEA. Delivered insights on performance, user behavior, and conversion optimization while managing analytics tools, dashboards, and tracking frameworks. Coordinated web, SEO, UX, and marketing automation initiatives, managed vendors, and trained stakeholders on best practices and data-driven decision making. If you want, I can tailor this for a specific role (e.g., Head of Growth, Martech, Data/Analytics leadership) to sharpen positioning.
