Leidy Gutierrez

Graphic Designer

Contextual • Full-time

Jan 2022 - May 2025 • 3 yrs 4 mos

My work focused primarily on designing both static and video content for social media, advertising campaigns, and digital assets in general. I especially enjoyed working with brands that only had a logo, as it allowed me to develop their visual universe through key visuals. To a lesser extent, I also designed printed materials, mainly billboards and outdoor advertising.

Graphic Designer

Interacción Agencia • Full-time

Mar 2021 - Jan 2022 • 10 mos

My daily work focused on creating both static and video content for social media across brands from various industries, which allowed me to develop strong adaptability to different visual styles. On multiple occasions, I designed key visuals for brands that only had a logo, building their visual universe from scratch. Additionally, I contributed to the design of printed materials such as packaging, posters, and large- and small-format advertising.

Creative Designer

Vattea • Freelance

Mar 2020 - Jan 2021 • 10 mos

During this time, I worked independently with various brands, including the jewelry brand Vattea. This period allowed me to learn how to structure processes to better organize my work. I developed a structured approach by dividing projects into clear phases, with defined deliverables for each stage and specific timelines, ensuring an organized and transparent process for clients.