
Lydia Stepienrs
Virtual Assistant, Business Strategist, Real Estate Media Expert
Skills

See my services


Work experience
Business Staging & Visual Branding Specialist
Upwork
Sep 2025 - Present • 11 mos
Worked as a specialized Business Staging and Visual Branding Consultant, optimizing both physical brick-and-mortar storefronts and digital e-commerce platforms to maximize customer engagement, retention, and sales conversions. Conducted deep dive spatial and visual audits to evaluate current layouts, identify traffic bottlenecks, and pinpoint friction points in the buyer journey. Redesigned physical floor plans, interior product merchandising displays, and window setups to strategically guide customer foot traffic and increase average order value. For digital clients, staged high-converting website landing pages, Shopify storefronts, and user interfaces by aligning visual hierarchies, color psychology, and clear call-to-action (CTA) placements with target audience behaviors. Maintained strict adherence to cohesive brand identity guidelines across all customer touchpoints to elevate perceived brand value and authority. Collaborated closely with cross-functional marketing and inventory teams to align seasonal product promotions with fresh visual setups, resulting in documented increases in direct customer engagement, longer browse times, and a measurable boost in impulse purchases.
Fiverr
2 yrs 5 mos
Business Strategist / Growth Consultant
Aug 2025 - Aug 2026 • 1 yr
Served as a Business Strategist and Growth Consultant, partnering with small-to-medium enterprises (SMEs) and corporate startups to design actionable, data-driven long-term scaling blueprints. Conducted extensive market research, competitive landscaping, and SWOT analyses to discover hidden market gaps, identify emerging industry trends, and mitigate operational risks. Evaluated existing client business models to detect revenue leaks, eliminate operational redundancies, and optimize pricing architecture for maximum profitability. Formulated comprehensive go-to-market (GTM) strategies for new product and service launches, defining target demographics, positioning statements, and key performance indicators (KPIs) to track success. Led collaborative strategic planning workshops with business owners to align short-term tactical execution with overarching long-term vision. Provided continuous, hands-on guidance through complex operational changes, helping clients restructure internal workflows, optimize resource allocation, and successfully transition from stagnant revenue phases into highly profitable, predictable, and scalable growth trajectories.
Lead Virtual Assistant / Executive Assistant
Mar 2025 - Aug 2026 • 1 yr 5 mos
Served as a high-level Lead Virtual Assistant and Executive Assistant for global entrepreneurs, busy corporate executives, and fast-growing startups. Acted as the primary point of contact for daily administrative operations, ensuring seamless business continuity and peak organizational efficiency. Managed complex, multi-time-zone calendar scheduling, prioritized chaotic email inboxes, coordinated travel logistics, and maintained secure digital filing systems. Handled sensitive data entry tasks, drafted professional corporate correspondence, and managed routine financial tracking, including invoicing and expense logging. Spearheaded customer support operations by resolving inquiries via email, live chat, and helpdesk ticketing systems with high satisfaction rates. Built, documented, and optimized standard operating procedures (SOPs) to streamline repetitive workflows, ultimately saving clients up to 15 hours of manual labor every single week. Utilized industry standard project management and communication tools daily, including Slack, Tana, Asana, Trello, Google Workspace, and Microsoft 365, to maintain flawless coordination across decentralized remote teams.