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Michele F
@m_falcinelli
Digital Marketing Strategist and Social Media Management
Italy
Italian, English
About me
This is the path I've chosen. This is what I like to do.
I am a Digital Marketing Strategist and former EY Senior Consultant.
I combine modern marketing creativity with the solid foundation of management consulting. I specialize in omnichannel strategies, brand identity, and performance marketing, transforming complex business challenges into growth opportunities through technical analysis and visual storytelling.
Skills
Michele F
Offline •
Average response time: 1 hour
See my services
Video Editing
I will professionally edit your reels, tiktok, shorts, ads or youtube videos
Social Media Strategy
I will create your social media marketing strategy and a growth plan
Portfolio
Work experience
Digital Marketing & Social Media Management Strategist
Marketing • Freelance
Dec 2024 - Present • 1 yr 11 mos
- Omnichannel Strategy: I create action plans that connect your digital presence to your physical (in-store) sales goals. - Brand Identity & Design: I define your company's unique style (palette, fonts, tone of voice) and create graphic assets for social media and print. - Content & Video Production: I create visual content (photos/videos) and manage the entire editing process for attention-grabbing storytelling. - Performance & SEO: I increase your visibility with data-driven Meta Ads campaigns and position your site on search engines through SEO and professional copywriting. - Data Analysis: I don't rely on intuition. I create detailed reports on metrics performance to constantly optimize your strategy.
Technology Consultant
EY • Full-time
May 2021 - Dec 2024 • 3 yrs 7 mos
Worked in national and international contexts focusing on strategic, managerial, and training themes. Managed governance and regulatory compliance within the Information Technology sector. Developed an analytical mindset focused on complex process management and business-oriented vision during the transition to senior-level responsibilities.
6 Reviews
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1-5 out of 6 Reviews
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domenicomel
Italy
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domenicomel
Italy
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domenicomel
Italy
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federicapucino
Italy
Ongoing collaboration
Michele è riuscito a comprendere in una giornata lo stile che contraddistingue il mio modo di comunicare. Sono rimasta molto sorpresa da quello che ha fatto già solo operando sui sottotitoli del video. Io non volevo chissà quali effetti speciali dato che si trattava di un video parlato, ma uno stile...
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federicapucino
Italy
Ongoing collaboration
Michele ha svolto un'analisi strategica volta all'individuazione delle caratteristiche più adatte alla realizzazione di una rubrica social professionale. Analisi dei competitor e definizione dello stile dei contenuti, sono stati i punti su cui ho richiesto maggior attenzione. Pienamente soddisfatta sia dal punto di vista umano che professionale.
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