Madi

Creative Director & Founder

House of M • Full-time

Oct 2024 - Present • 2 yrs

- Full-Service Production: Directed and delivered over 400 multimedia projects across the fintech, e-commerce, sustainability, and design sectors, maintaining a documented 98% client satisfaction rate and managing end-to-end workflows. - Commercial Campaigns & Pitch Support: Produced cross-platform marketing assets for global brands including New Balance, Planted, and Juvia’s Place. Developed narrative-driven investor films that aided startup clients in securing over $300k in early funding. - Audience Scaling & Brand Revitalization: Led visual identity and content strategy overhauls to help clients scale their digital footprints. Completely revamped the core editing style, custom thumbnails, and channel branding for an architecture and design platform, directly driving a 300%+ increase in audience growth. - Technical Post-Production & Color Grading: Executed comprehensive technical workflows utilizing custom motion graphics and immersive sound design. Provided professional color grading services, acting as the primary colorist for a feature film and developing a suite of commercial cinematic LUTs mimicking iconic film palettes (The Matrix, Mad Max). - Narrative Storytelling & Viewer Retention: Concepted, scripted, and paced cross-platform ads leveraging consumer psychology and narrative arcs to build emotional connection, sustain viewer retention, and drive measurable engagement.

Marketing Manager

Zèya - Swipe, Swap, Save • Freelance

Oct 2025 - Jun 2026 • 8 mos

- Department Restructuring & Scope: Absorbed the responsibilities of the outgoing Marketing Manager, Social Team, and Email Marketing Division during a $2.45M post-funding transition, rebuilding the digital marketing infrastructure from the ground up. - Paid Acquisition & Growth: Supplied all internal creative for Meta Ads, supporting the external campaigns that scaled the app from 35,000 to 60,000 downloads. Scripted, directed, and edited core video ads, including a major campaign with ambassador Uly Monster Diaz. - Version 3.0 Launch: Managed the digital rollout backed exclusively by organic social and user-generated Meta Ads. Drove an 18x jump in app swap offers (from 331 to 5,854), brought in 2,400 new users, and held a steady 500+ Daily Active Users within the first 16 days. During this rollout, produced the primary launch video under a strict 18-hour deadline to meet executive requirements. - Organic Scaling & Account Rehabilitation: Identified and halted purchased bot-engagement tactics. Cleared the inflated data and shifted content focus entirely to short-form video alongside educational carousels, replacing bot interactions with thousands of real organic views. - UGC Architecture: Directed remote shoots and built the brand's first Creator Playbook to organize the content pipeline. Partnered with internal PR for creator outreach while retaining full control over concepting, scriptwriting, and final post-production for both English and Spanish assets.