Prasenjit

SEO ANALYSER

Tata Consultancy Services • Part-time

Feb 2024 - Apr 2026 • 2 yrs 2 mos

As an SEO Analyser at Tata Consultancy Services (TCS) within the Technology Consulting division, I spearheaded comprehensive search engine optimization strategies to drive organic traffic, improve search visibility, and enhance user engagement for diverse client portfolios. Over my two-year tenure, I focused on data-driven SEO practices, bridging the gap between technical website performance and high-quality, user-centric content. Key Responsibilities & Core Achievements: Comprehensive SEO Audits: Conducted in-depth technical SEO audits to identify and resolve complex crawlability issues, indexation roadblocks, and Core Web Vitals deficiencies. Successfully improved overall site health scores by identifying critical architecture flaws and implementing actionable technical fixes that enhanced both user experience and search engine crawling. Advanced Google SEO Strategy: Monitored and adapted to Google's core algorithm updates, ensuring all client web properties strictly adhered to the latest Search Quality Evaluator Guidelines (E-E-A-T). Developed and executed tailored on-page SEO strategies, optimizing meta tags, URL structures, schema markup, and internal linking architectures to maximize SERP real estate and improve domain authority. Strategic SEO Writing & Content Optimization: Drove SEO writing initiatives by performing exhaustive keyword research, search intent analysis, and competitor content gap analysis. Produced and optimized high-quality, intent-driven content that successfully ranked for competitive short-tail and long-tail keywords. Revamped legacy content, resulting in significant increases in average session duration and organic user acquisition. Data Analytics & Performance Reporting: Leveraged Google Analytics 4 (GA4), Google Search Console (GSC), and premium industry tools to continuously monitor organic traffic trends, keyword positioning, and conversion metrics.