
Arbin Maharjan
Certified Google Ads Expert, PPC for SaaS, B2B, and Local Businesses
Skills

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Portfolio
Work experience
PPC Specialist
Upwork • Freelance
Oct 2025 - Present • 10 mos
What you get working with me: Full-funnel Google Ads work: Search, Shopping, Display, PMax, Video Conversion tracking that's actually accurate (GTM + GA4) Clear, jargon-free reporting — you'll always know what's working and why [100% Job Success, Top Rated on Upwork — 12 completed jobs] I work with businesses spending $1,000–$50,000/month who want a specialist, not a generalist. If your ad account needs a real audit or a rebuild, let's talk.
Google Ads & SEO Specialist
Splendour Group • Full-time
May 2022 - Present • 4 yrs 3 mos
As a Google Ads and SEO Specialist at Splendour Group, I plan and execute data-driven growth strategies that increase both organic and paid visibility for clients across multiple industries, with a focus on measurable lead and revenue growth rather than vanity metrics. On the paid media side, I manage full-funnel Google Ads accounts — Search, Shopping, Display, PMax, and Video — handling everything from account structure and keyword research to ad copy testing, bid strategy, and ongoing optimization. I set up and maintain accurate conversion tracking using Google Tag Manager and GA4, since I've seen firsthand how much budget gets wasted when tracking is broken or misconfigured. On the SEO side, I work on both technical and content optimization — site audits, keyword research, on-page fixes, and content strategy aligned with what's actually driving qualified traffic, not just rankings. A core part of my role is reporting: translating campaign data into clear, actionable insights for stakeholders who don't live in Google Ads or GA4 day to day, so decisions are made on evidence rather than guesswork. I regularly audit existing accounts to find quick wins — fixing wasted ad spend, correcting tracking gaps, and identifying underperforming campaigns before they burn budget. This audit-first approach has become one of my strongest skills and the foundation of how I approach every new account.