Zain Anjum

WordPress Developer & SEO Specialist

Dec 2023 - Present • 2 yrs 9 mos

I build, optimize, and manage WordPress websites for organic search performance — focusing on custom theme development, Core Web Vitals optimization, and SEO-driven content architecture. Currently managing a portfolio of 7+ live WordPress websites across multiple countries and niches, each built with custom PHP templates (front-page.php, single.php), mobile-first responsive design, and full technical SEO implementation. WHAT I BUILD & DELIVER: → Custom WordPress themes with hand-coded front-page.php templates → Mobile-responsive layouts tested across 10+ devices → Speed optimization targeting 90+ Google PageSpeed scores → Core Web Vitals fixes (LCP, CLS, FID/INP) → On-page SEO: schema markup (JSON-LD), meta optimization, structured data → Interactive tools and calculators built with vanilla JavaScript → Google Analytics & Search Console setup and monitoring ACTIVE PROJECTS: → PublicServicesDesk.com — Multi-country government services portal covering Australia, Philippines, Canada, USA, and UK (Centrelink, Medicare, SSS, PhilHealth, CRA, Social Security, HMRC) → LuxeBarista.com — Premium espresso machine review and home barista publication with magazine-style custom theme → NationalIDDigital.ph — Philippine National ID guides and interactive tools (189K+ weekly search impressions) → PhilHealth-Portal.ph — PhilHealth registration and contribution guides (6,380+ impressions in first month) → NBIOnlineClearance.ph — NBI clearance guides with 10+ interactive assessment tools (eligibility checkers, document planners, branch finders) → SemakSaman.my — Malaysian traffic saman portal with client-side tools (JPJ/PDRM/AES guides) → ADHDGuider.com — ADHD productivity tools including focus timers, daily planners, routine generators, and habit trackers TECHNICAL SKILLS: WordPress, PHP, HTML5, CSS3, JavaScript (ES6+), JSON-LD Schema Markup, Responsive Design, Google PageSpeed Optimization, Core Web Vitals, Yoast SEO, Google Analytics, Google Search Console.

Website Speed Optimization Specialist

Jan 2023 - Present • 3 yrs 8 mos

I specialize in WordPress performance optimization — transforming slow-loading websites into fast, Core Web Vitals-compliant sites that rank better on Google. My optimization process goes beyond basic plugin installs. I manually audit every performance bottleneck and apply targeted fixes to achieve measurable results. CORE SERVICES: → Google PageSpeed score improvement (targeting 90+ on mobile and desktop) → Core Web Vitals fixes: LCP, CLS, FID, INP, FCP → Render-blocking resource elimination → Unused CSS and JavaScript removal → Image optimization: compression, WebP conversion, lazy loading → Browser caching and server-side caching configuration → HTML, CSS, and JavaScript minification → Database cleanup and optimization → Font optimization (preload, font-display swap) → CDN setup and configuration (Cloudflare) → Third-party script audit and optimization RESULTS I DELIVER: → Before/After PageSpeed reports with screenshot proof → All Core Web Vitals passing (green scores) → Measurable improvement in page load times → Better Google rankings through improved page experience signals I have optimized 20+ WordPress sites across various niches — from content-heavy publications to government information portals to e-commerce stores. Each optimization is documented with before/after metrics so clients see exactly what changed and why. TOOLS & TECHNOLOGIES: Google PageSpeed Insights, GTmetrix, WebPageTest, Chrome DevTools, LiteSpeed Cache, WP Super Cache, WP Rocket, Autoptimize, ShortPixel, Imagify, Asset CleanUp, WP-Optimize, Cloudflare CDN, UpdraftPlus Every site I manage in my own portfolio maintains 80+ PageSpeed scores, providing hands-on proof that my optimization methods produce lasting results — not temporary fixes that break after the next plugin update.