Mahraz

Social Media Manager | Data Analyst

Power People BD • Freelance

Mar 2024 - Present • 2 yrs 2 mos

I have been working at Power People since April 2024 as a Social Media Manager and Data Analyst, where I manage and grow client brands across multiple social media platforms, including X (Twitter), Facebook, Instagram, and Pinterest. My role focuses on building a strong and consistent online presence through a combination of organic growth strategies, paid promotions, and data-backed decision-making. As a Social Media Manager, I am responsible for creating and executing platform-specific strategies, maintaining brand voice, optimizing profiles for visibility, and ensuring consistent posting schedules. I analyze audience behavior, engagement patterns, and content performance to improve reach, impressions, and follower growth organically. I also handle community engagement, ensuring timely responses and audience interaction to strengthen brand trust. Alongside organic management, I plan and execute paid social media campaigns, including audience targeting, ad creatives coordination, budget optimization, and performance monitoring. I continuously analyze ad data to improve click-through rates, engagement, and conversions while minimizing wasted spend. In my role as a Data Analyst, I track and interpret performance metrics across social platforms and marketing campaigns. I use insights from analytics to identify trends, measure ROI, and optimize both organic and paid strategies. This data-driven approach allows me to refine content strategy, improve campaign efficiency, and support business growth with clear performance insights. Additionally, I manage email marketing campaigns, focusing on audience segmentation, content optimization, and performance tracking to support lead nurturing and retention. By combining social media insights with email marketing data, I help create a more connected and effective digital marketing ecosystem.

Software Engineer

Al-Hiyal Automation Ltd • Full-time

Mar 2023 - Present • 3 yrs 2 mos

I currently work as a Software Engineer at Al-Hiyal Automation Ltd, where I build and maintain scalable backend APIs, integrate secure file systems, and develop SEO-friendly HTML/CSS and web applications. I have hands-on experience with .NET, REST APIs, Angular, databases, cloud storage, and system optimization, which gives me a deep understanding of how real-world applications work behind the scenes. Alongside development, I actively work as a Digital Marketer, specializing in Google Ads, Social Media Marketing, Search Engine Marketing, and conversion tracking. I’ve helped businesses bring their products online, optimize e-commerce platforms, improve search visibility, and track real conversions using Google Tag Manager, Facebook Conversion API (CAPI), and Facebook Business Manager. Why clients choose me: I understand both code and marketing, so tracking, performance, and integrations are done correctly I can fix issues marketers usually can’t (broken events, wrong data, slow websites) I build SEO-friendly, performance-optimized systems, not just campaigns I focus on ROI, data accuracy, and long-term scalability, not guesswork I’ve worked with local and international clients, helping them digitize their businesses, improve online performance, and scale confidently. If you’re looking for someone who understands development, analytics, and digital marketing as one system, I’m here to help you grow the right way.