Grace

Email Marketing & Automation Specialist

Brevo • Freelance

Mar 2023 - Present • 3 yrs 7 mos

I worked as an Email Marketing and Automation Specialist, supporting businesses with the setup, management, and optimization of their email marketing systems. I created branded email campaigns, newsletters, lead capture forms, landing pages, and automated sequences designed around different stages of the customer journey. I also organized subscriber lists and segments to help businesses send more relevant messages to the right audiences. My work involved building practical automation workflows such as welcome sequences, follow-ups, promotional campaigns, and customer re-engagement emails. I monitored campaign results and used performance data to identify opportunities for improvement. By combining clear email content, structured automation, audience segmentation, and ongoing optimization, I helped businesses maintain a more organized and effective email marketing process.

Email Marketing Specialist

MailerLite • Freelance

Jan 2021 - Jan 2023 • 2 yrs

I worked as an Email Marketing Specialist, helping businesses build consistent communication with their subscribers and turn email lists into stronger customer relationships. My responsibilities included creating newsletters, promotional campaigns, welcome emails, follow-up sequences, and automated customer journeys. I also worked on email templates, audience segmentation, subscriber organization, forms, and campaign scheduling while keeping each campaign aligned with the brand’s goals and audience. I regularly reviewed campaign performance to understand what was working and where improvements were needed. I focused on improving email engagement through better subject lines, content structure, personalization, segmentation, and testing. I also helped maintain organized email systems and workflows so businesses could communicate with their audiences consistently and efficiently.