Selim

Store Manager (Retail Leadership & Customer Experience – Sportswear & Footwear)

Salomon • Freelance

May 2026 - Jun 2026 • 1 mo

Led daily store operations in a fast-paced sporting goods retail environment, overseeing team performance, customer experience, and product presentation to ensure consistent delivery of brand and commercial standards. Responsible for driving store performance across key metrics including sales, conversion, customer satisfaction, and operational efficiency through effective team leadership and floor execution. Managed product placement, inventory flow, and in-store merchandising to align with customer demand, seasonal campaigns, and brand guidelines, ensuring strong product visibility and commercial impact. Acted as a floor leader by engaging directly with customers, supporting purchase decisions, and ensuring the team delivered high-quality, consultative service aligned with customer needs and brand positioning. Supported recruitment, onboarding, and ongoing development of store staff, fostering a performance-driven and customer-focused team culture. Worked closely with regional leadership to maintain operational standards, manage store KPIs, and ensure compliance with safety, financial, and visual merchandising requirements. This role strengthened my expertise in customer journey design, product storytelling, and retail performance systems — particularly how leadership, merchandising, and customer engagement combine to drive conversion in physical retail environments. I now apply these principles when designing Shopify clothing websites for fashion brands, streetwear labels, and apparel stores that require structured product hierarchy, conversion-focused UX, and strong customer journey optimization

Store Product Manager (Retail Merchandising & Customer Experience)

River Island • Freelance

Mar 2026 - Jun 2026 • 3 mos

Led product placement and visual execution within a fast-paced fashion retail environment, focusing on optimizing in-store product presentation and improving customer journey through strategic merchandising decisions. Responsible for delivering structured product layouts, curated outfit combinations, and visually engaging store displays designed to enhance product visibility and drive sales performance. Worked closely with store leadership to monitor key performance indicators including sales performance, conversion, stock movement, and customer feedback, using insights to adjust product placement and improve store outcomes. Supported day-to-day store operations including floor resets, product repositioning, and merchandising updates aligned with seasonal campaigns and promotional activity. Coached and supported team members to maintain high visual standards and ensure consistent execution of customer-focused retail experiences. This role developed strong expertise in product hierarchy, visual merchandising systems, and customer journey optimization — particularly how product placement and store layout influence buying behavior. I now apply these principles when designing Shopify clothing websites for fashion brands, streetwear labels, and apparel stores that require structured product organization, conversion-focused UX, and strong visual merchandising strategy.

Lioness Fashion | Premium Shopify Fashion Website Design

Fiverr • Freelance

May 2026 - Jun 2026 • 1 mo

Designed and developed a premium Shopify ecommerce website for Lioness Fashion, an Australian women's fashion label. Created a modern, mobile-first shopping experience featuring custom Shopify theme customization, product pages, collection pages, editorial-style layouts, and conversion-focused UX/UI. Optimized the storefront for ecommerce performance, responsive design, merchandising, and Conversion Rate Optimization (CRO) to deliver a seamless online shopping experience.