
Mairaj Haider
ASO Expert ,App Store Optimization ,User Acquisition
Skills

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Work experience
App Growth Manager
Raccoon Tech • Full-time
May 2021 - Aug 2026 • 5 yrs 3 mos
With 5+ years of experience in ASO and mobile app growth, I have managed and optimized 100+ mobile apps across Google Play and the App Store, helping businesses increase organic visibility, installs, conversions, and revenue. • Managed 100+ mobile apps across multiple categories, markets, and GEOs • Generated 3.75M+ total app installs • Achieved 2.5M+ organic installs, representing 66.7% of total installs • Generated 1.25M+ paid installs • Managed $500K+ in paid acquisition spend • Generated $1.5M+ in attributed revenue • Achieved an average ROAS of 3.0x (300%) • Achieved an average ROI of 200% • Maintained an average paid CPI of $0.40 • Achieved an average app store conversion rate of 8.5% • Analyzed 44M+ store listing visitors to identify conversion and growth opportunities • Improved keyword rankings, organic visibility, store conversion rates, and overall app discoverability through data-driven ASO • Conducted advanced keyword research, competitor analysis, metadata optimization, localization, A/B testing, screenshot optimization, and app listing improvements • Managed and optimized campaigns across Google Ads, Apple Search Ads, Meta, and other acquisition channels • Monitored installs, CPI, CPA, ROAS, ROI, conversion rate, organic growth, revenue, retention, and LTV • Worked closely with developers, designers, and product teams to implement and scale successful growth strategies • Focused on sustainable organic growth while maintaining profitable paid acquisition performance