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Fiverr Pro
English
$
USD
I will write informative product descriptions
Senior Copywriter and SEO Content Creator in the UK
I've been working as a copywriter for 15 years, but my affinity with the written word goes back much further than that. I started out as a newspaper journalist in the UK before moving to the retail se...
Vetted by Fiverr Pro
Malcolm Cox was selected by the Fiverr Pro team for their expertise.
Vetted for
Articles & Blog Posts
Case Studies
Email Copy
Press Releases
Product Descriptions
Sales Copy
Social Media Copywriting
Website Content
Writing Advice
Read Less
About this Gig
Vetted Pro
If there's one thing AI can't do these days, it's delve into the human emotions that inspire a purchase.
Most people don't want to know how the sausage is made; they want to make sure it's succulent and tasty before they part with their hard-earned cash.
A great product description covers the features and functions on offer, but it showcases the benefits.
Why will you love this winter jacket? How will this car transform your life? How will this electronic gadget make your life better? These are the questions I answer when I'm writing product descriptions.
You don't get long to turn a browser into a buyer. Headlines have to pop. Taglines need to jump from the page. Visions of a better life have to consume the consumer. These are the ingredients of a successful product description.
I walk the line between SEO excellence and conversion perfection. Speak to humans and search algorithms at the same time, and your sales should soar in no time. Let's send them on their way together.
Reach out to learn more about my work as a product description writer.
Language:
English
Platform:
E-Commerce stores
•
Property listings/Real estate
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Clients I’ve worked with
Cendant Stem Cell Center
Health & Wellness
I helped this stem cell clinic with pages and more than 20 blog posts. The work required in-depth research and accurate referencing.
Oct 2021-Nov 2021
IGP
Ecommerce
IGP approached me to revamp the content on their landing pages. The task involved a significant amount of research, yet I had to explain technical and medical procedures in a way that was accessible to a general audience.
Aug 2022-Sep 2022
My Portfolio
FAQ
Do you write in US or UK English?
I switch between both versions of English several times a week. Just tell me where your target audience is.
Do you need to test or try the products first?
No, but it can help if that's feasible. I research reviews and testimonials to find out why the products resonate. I then put myself in the mindset of a buyer to create a compelling and persuasive product description.
What's included in your product descriptions?
As a minimum, I include a title, a tagline, an introduction, body text, five bullet points, and a call-to-action. If you need anything else, just let me know.
