Character Animation

Character animation is the art that involves bringing animated characters to life in either two or three dimensions. It is a specialized area of animation that focuses mainly on the movement of characters and is quickly becoming a highly sought-out marketing tool for businesses.

Animated characters are used for many types of marketing and advertising methods, such as explainer videos, social media posts and ads, GIFs, branding, product promotion, animated videos, storyboards, and more. In marketing, they are often used as tools to attract more people.

3D character animation is a more realistic version of the character, whereas a 2D character tends to be flat and shows less life. 3D animation is commonly used for TV shows, movies, and video games to give the viewer an incredibly life-like character.

There are four main techniques used for creating 3D characters: 3D modeling based on concept art, texturing for a unique look, rigging to bring the characters to life, and animation to add movement to the characters.

3D characters have the power to make your business concept simpler to understand because the content is visualized in a fun and engaging way - and have been proven to be more appealing than real people. Introducing 3D characters also makes your brand more human and relatable and tends to be more "sharable" content.