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malik_hanzla

Hanzla Ahmed

@malik_hanzla
Pakistan
About me
Ad Ops Specialist in programmatic advertising, managing DSP/SSP operations, RTB, header bidding, and yield optimization for live ad inventory. I track CTR, fill rate, win rate, and eCPM to boost revenue, and build automated Power BI/QuickSight dashboards from raw ad data. Skilled in SQL and Python (Pandas/NumPy) for data cleaning and ETL. Currently running end-to-end programmatic ops at a TV/streaming platform; previously built BI pipelines in self-driving tech. Need help with ad revenue, yield, or clean dashboards and reports? Let's talk.... Read more

Skills

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malik_hanzla
Hanzla Ahmed
Offline • 
Average response time: 1 hour

See my services

Programming & Tech
I will set up and optimize your dv360, trade desk or programmatic ad campaigns
From$20 / projectMore details

Portfolio

Work experience

Arken_Systems

Ad Ops Specialist

Arken Systems • Full-time

Jun 2024 - Present • 2 yrs 2 mos

Manage end-to-end programmatic ad operations for a TV/streaming platform, working across multiple DSPs and SSPs to ensure accurate campaign tracking, reporting, and inventory monetization. - Monitor and analyze KPIs (CTR, bid rate, fill rate, win rate, eCPM, revenue) to identify performance trends and drive optimization - Build automated dashboards in Power BI and Amazon QuickSight for real-time programmatic performance insights - Manage RTB configurations, deal ID setup (PMP/PG), and header bidding integrations - Optimize floor price strategy, bid density, audience segmentation, and yield management across SSP/DSP platforms - Run A/B testing on creatives, targeting, and bidding strategies to maximize ROI - Coordinate with demand partners to troubleshoot delivery discrepancies and resolve latency issues - Analyze ad server logs to diagnose creative/delivery issues across web and mobile inventory - Develop and maintain SOPs for campaign setup, reporting, and issue escalation - Manage vendor/partner relationships as primary point of contact, ensuring SLA compliance

Maanz_AI

Planning and Analysis Specialist

Maanz AI • Full-time

Mar 2022 - May 2024 • 2 yrs 2 mos

Developed and maintained ETL data pipelines to process large datasets for analysis. Analyzed self-driving car datasets using Excel and SQL, deriving insights to support development initiatives. Created interactive Power BI dashboards to visualize key performance metrics for decision-making. Provided training and support on Excel and Power BI best practices to colleagues. Collaborated with cross-functional teams to apply advanced analytics in the self-driving technology domain. Coordinated day-to-day operational tasks, tracking project milestones and ensuring timely delivery of data deliverables. Acted as a point of coordination between technical and non-technical stakeholders, translating data findings into clear operational recommendations.