
Malisca Em
Email Marketing and Klaviyo Flow Specialist
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Email Marketing and Klaviyo Flow Specialist
Freelancer.com • Self-employed
Feb 2025 - Present • 1 yr 3 mos
I am a results-driven Email Marketing and Klaviyo Flow Specialist focused on helping businesses turn their email lists into consistent, revenue-generating assets. My expertise lies in creating strategic, data-driven email systems that engage audiences, build trust, and drive measurable growth. I have worked with both eCommerce brands and service-based businesses to develop and optimize their email marketing from the ground up. From strategy to execution, I ensure every email aligns with your brand voice while delivering real value to your audience. My specialization includes setting up and optimizing Klaviyo flows such as welcome series, abandoned cart recovery, browse abandonment, post-purchase sequences, and win-back campaigns. I also create engaging email campaigns, segment audiences for better targeting, and continuously analyze performance to improve open rates, click-through rates, and overall conversions. I believe email marketing should feel personal, not pushy. That’s why I focus on creating meaningful customer journeys that nurture leads, strengthen relationships, and encourage repeat purchases. Whether you’re just getting started or looking to scale, I tailor every strategy to fit your specific goals. My goal is simple: to help you maximize your email marketing ROI while building a loyal and engaged customer base. Key Achievements: Increased email-driven revenue for clients through optimized Klaviyo flow setups Improved open rates and click-through rates with targeted segmentation and A/B testing Built complete email marketing systems from scratch for growing brands Reduced cart abandonment with high-converting recovery sequences Boosted customer retention using personalized post-purchase and win-back flows Delivered consistent engagement and sales through well-crafted email campaigns Streamlined automation processes to improve efficiency and save time Provided actionable insights through data analysis and performance tracking