Amjad

Sales and Marketing Lead

Vodafone • Full-time

Sep 2009 - Present • 17 yrs 1 mo

I currently serve as a Sales and Marketing Lead (Google Ads) at Vodafone, where I develop and manage high-impact digital advertising campaigns that drive measurable growth and maximize ROI. My work focuses on boosting brand visibility, increasing qualified leads, and optimizing ad performance to deliver consistent sales results. I oversee the end-to-end management of Google Ads campaigns, from strategic planning and audience targeting to ongoing optimization and performance analysis. By using data-driven strategies, A/B testing, and advanced targeting methods, I continuously improve key metrics such as conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). In addition, I collaborate with cross-functional teams and manage outsourced marketing efforts across multiple brands, ensuring that every campaign aligns with business goals and delivers strong, measurable outcomes. My focus is on driving scalable growth, reducing acquisition costs, and maintaining high performance across all advertising initiatives.