Manahil Zahid

TikTok Ads Management & TikTok Shop Marketing Expert

Ritz Momentum • Freelance

Apr 2025 - Present • 1 yr 1 mo

Managed TikTok ads management and TikTok advertisement campaigns for a UK based clothing brand, focusing on driving sales and maximizing ROAS. Planned and executed high converting TikTok campaigns, testing creatives and optimizing performance to improve CTR and reduce CPC. Handled TikTok Shop Marketing including product listing, optimization, and scaling strategies to increase conversions and revenue. Managed TikTok Seller account and ensured smooth shop operations for consistent growth. Worked on Influencer Marketing for TikTok by collaborating with content creators to boost engagement, reach, and product visibility. Focused on solving key challenges like low conversions, high ad spend, and poor campaign performance by implementing data driven strategies that turned traffic into paying customers.

TikTok Ads & TikTok Shop Expert for Sales & Growth

Capstone • Part-time

May 2023 - Dec 2025 • 2 yrs 7 mos

Managed TikTok ads management and TikTok advertisement campaigns focused on driving sales and maximizing ROAS. Planned and executed TikTok campaigns from setup to scaling, improving CTR and lowering CPC through data driven strategies. Handled TikTok seller account management and complete TikTok Shop operations including product listing, optimization, and growth strategies to increase conversions and revenue. Executed Influencer Marketing for TikTok by collaborating with creators to boost engagement, reach, and sales. Focused on solving client pain points like low conversions, high ad spend, and poor campaign performance by delivering optimized, result driven solutions.

TikTok Ads Manager & TikTok Shop Growth Specialist

MarketingProfs • Full-time

Feb 2022 - Dec 2023 • 1 yr 10 mos

Managed TikTok ads management and TikTok advertisement campaigns for brands, focusing on high converting creatives and maximum ROAS. Worked on TikTok campaigns from setup to scaling, improving CTR and lowering CPC through data driven strategies. Handled TikTok seller account management and complete TikTok Shop setup including product listing, optimization, and growth strategies to increase sales. Also executed influencer marketing for TikTok, collaborating with creators to boost engagement, reach, and conversions. Focused on performance marketing, scaling winning campaigns, and delivering consistent results for clients.