
Mandy E
Integrated Marketing Professional
Skills

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Work experience
Digital Marketing Intern
Sky Society
Sep 2026 - Oct 2026 • 1 mo
•Research and qualify TikTok and Instagram creators, managing outreach and follow-ups through HubSpot and coordinating 7 gifted UGC collaborations, resulting in TikTok content featuring new products. •Develop and present an experiential marketing concept using SKIMS to explore AI-powered out-of-home advertising and mixed reality, demonstrating innovative approaches to immersive brand engagement for a virtual audience of 300+ attendees; directed the AI-generated visuals and wrote the majority of the copy. •Create and edit Instagram Trial Reels and Story content in CapCut to engage 35K+ followers. •Research keywords and search trends to develop and optimize SEO-focused blog content using Surfer AI, increasing optimization scores from 27 to 54. •Write and publish Sky Society's weekly newsletter reaching 60K+ marketers, curating industry research and career insights to drive audience engagement; one issue achieved a 62.7% open rate and a 3.65% click-to-open rate, the second-highest click engagement of the five most recent issues. •Conduct competitive analysis across 3 brands and social channels, developing recommendations to strengthen content strategy and audience engagement. •Contributed to a paid advertising campaign that sold out a virtual event (900 tickets) at a $0.36 cost per click (CPC).