Manuar

Meta Ads Manager | Head of Content & Growth Strategy

Agency Media • Full-time

Aug 2025 - Present • 11 mos

Led Meta (Facebook & Instagram) advertising strategies at Quick Growth, helping businesses generate qualified leads, increase online sales, and scale through data-driven campaigns and accurate conversion tracking. Key Contributions: ✔ Built, managed, and optimized Meta lead generation and conversion campaigns while improving ROAS and reducing CPL and CPA. ✔ Developed full-funnel acquisition strategies using Prospecting, Retargeting, Custom Audiences, and Lookalike Audiences. ✔ Implemented Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4) for accurate tracking and attribution. ✔ Analyzed campaign performance and optimized audiences, creatives, budgets, placements, and bidding strategies using performance data. ✔ Delivered performance reports with actionable insights to improve lead quality, conversion rates, and advertising ROI.

Facebook Ads Manager | Head of Marketing

Agency • Full-time

Nov 2024 - Jul 2025 • 8 mos

Led performance marketing initiatives for clients at WhiteFrame Creative, planning, launching, and optimizing Meta (Facebook & Instagram) advertising campaigns that generated qualified leads, increased online sales, and drove business growth across multiple industries. Key Contributions: ✔ Planned, launched, and scaled Meta lead generation and conversion campaigns while improving ROAS and reducing CPL and CPA. ✔ Built full-funnel audience strategies using Prospecting, Retargeting, Custom Audiences, and Lookalike Audiences. ✔ Created data-driven ad copy, creative direction, and campaign structures to maximize conversions. ✔ Implemented Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4) for accurate tracking and attribution. ✔ Optimized budgets, bidding strategies, audiences, placements, and creatives using CPL, CTR, CPA, ROAS, and conversion data. ✔ Collaborated with designers and stakeholders to align marketing strategies with client business objectives and campaign goals. ✔ Delivered performance reports with actionable insights and optimization recommendations to improve advertising ROI.

Facebook Ads Specialist | eCommerce Growth

Ecommerce • Full-time

Apr 2018 - Feb 2024 • 5 yrs 10 mos

Managed paid Facebook advertising and performance marketing for Rokomari, one of Bangladesh's largest eCommerce platforms, driving customer acquisition, online sales, and revenue growth through data-driven advertising. Key Contributions: ✔ Planned, launched, and optimized paid Facebook conversion campaigns across multiple product categories and promotional events. ✔ Built full-funnel strategies using Prospecting, Retargeting, Custom Audiences, and Lookalike Audiences. ✔ Optimized audiences, creatives, budgets, bidding, and placements to maximize ROAS and reduce CPA. ✔ Implemented Meta Pixel, Conversions API (CAPI), and Google Analytics 4 (GA4) for accurate tracking and attribution. ✔ Collaborated with marketing, technology, and operations teams to improve campaign performance and conversion tracking. ✔ Monitored ROAS, CPA, CTR, conversion rate, and other key performance metrics to drive continuous optimization.