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Marco Cepeda
@marcorules12
STR Operations and Automation Consultant
United States
About me
I help short-term rental owners and property managers cut software costs, reclaim labor hours, and build operations they control. I am the owner-operator of Pier Walk, a 20-unit boutique vacation rental, with broader experience managing portfolios totaling more than 100 units. My background spans finance, commercial appraisal, asset management, acquisitions, and hands-on hospitality. I specialize in operations audits, workflow optimization, software consolidation, direct-booking systems, and practical automation roadmaps. You retain ownership of every recommended system.
Skills
Marco Cepeda
Offline •
Average response time: 1 hour
See my services
Business Efficiency & Automation
I will audit and automate your short term rental operations
Business Efficiency & Automation
I will audit and improve your ownerrez vacation rental automation
Portfolio
Work experience
Owner-Operator and STR Automation Consultant
Pier Walk on Deerfield Beach
Jun 2022 - Present • 4 yrs 4 mos
Owner-operator of Pier Walk, a 20-unit boutique vacation rental in Deerfield Beach, with broader experience across portfolios totaling more than 100 residential, commercial, long-term and short-term rental units. I lead operations, revenue strategy, direct-booking systems, guest experience, vendor coordination and hospitality marketing. I design practical AI and workflow automations that reduce repetitive labor, consolidate software, improve response speed and help operators protect stable long-term margins. Pier Walk serves as the working proof environment for these systems, including OwnerRez-centered workflows, operations dashboards, quality-control processes, marketing attribution and AI-assisted guest communications.
