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Spence Force
@marcusspence1
Founder
United States
English
About me
About Me
I’m a business development, strategic partnerships, marketing & growth executive with 25+ years of experience working with Fortune 500 companies, global brands, startups and entrepreneurs.
Expertise
GTM strategy, partnerships, business development, revenue growth, commercialization, market analysis, brand strategy, sponsorships and sales.
What I Offer
I help businesses identify opportunities, develop winning strategies, strengthen pitches and create actionable roadmaps that turn ideas and relationships into measurable growth.
Skills
Spence Force
Offline •
Average response time: 1 hour
See my services
Business Strategy & Innovation
I will be your business development and growth strategy consultant
Portfolio
Work experience
VP, Strategic Partnerships & Go-to-Market
LifeVend Smart Vending • Full-time
Jan 2025 - Present • 1 yr 8 mos
Lead go-to-market strategy, strategic partnerships, commercialization and business development for a connected-commerce technology company. Develop market-entry strategies, identify new revenue opportunities, build enterprise partnerships and create executive-level pitches and commercial roadmaps. My work spans SaaS, retail technology, sports, entertainment and higher education, translating technology capabilities into clear business opportunities and actionable growth strategies.
VP, Strategic Partnerships & Business Development
TuneGO • Full-time
Jun 2016 - Jan 2021 • 4 yrs 7 mos
Led strategic partnerships, business development and commercialization initiatives for a SaaS technology platform serving the music and digital-asset ecosystem. Helped position and commercialize TuneGO Vault, a secure digital platform combining cloud-based asset management, rights documentation and workflow capabilities. Developed strategic relationships, identified new revenue opportunities, supported enterprise positioning and translated complex technology into compelling commercial value propositions. Worked across technology, music, intellectual property and digital media, connecting product capabilities with customers, partners and market opportunities.
Creative Executive
Anthem Entertainment LP • Full-time
Jun 2015 - Jun 2016 • 1 yr
Led strategic partnerships, brand integrations and commercialization initiatives connecting music, intellectual property and major consumer brands. Developed and executed partnership strategies from concept through activation, identifying opportunities where brands, artists and content could create measurable commercial value. Worked across business development, licensing, marketing strategy, negotiations and campaign execution. Key projects included Haley Reinhart’s “Can’t Help Falling in Love” for the Wrigley’s Extra Gum campaign, helping transform music and intellectual property into a major consumer-brand activation. My role required bringing together creative strategy and business objectives—developing the opportunity, aligning stakeholders, structuring partnerships and helping move concepts from initial idea through execution.
