Maria Kanwal

Forex Trading

Exness • Self-employed

Oct 2023 - Present • 2 yrs 7 mos

As a Forex Trader since October 2023, I have been actively involved in analyzing financial markets, executing trades, and generating consistent results through strategic planning and risk management. Alongside personal trading, I also provide training and mentorship to individuals interested in learning forex trading, helping them understand market dynamics and build practical trading skills. My role includes conducting both technical and fundamental analysis to identify profitable opportunities in currency pairs. I develop and implement trading strategies based on market trends, price action, and economic news. I apply strict risk management techniques such as proper lot sizing, stop-loss, and take-profit to protect capital and ensure long-term sustainability. I continuously monitor market conditions and global financial news, adapting strategies to maintain efficiency and performance. I also maintain detailed trade records, analyze results, and refine strategies to improve consistency and accuracy over time. As a trainer, I guide beginners and intermediate learners in understanding chart analysis, risk management, trading psychology, and strategy development. I provide practical insights and real-market examples to help them gain confidence and improve their performance. Key Achievements: Executed trades with consistent profitability and controlled risk exposure; developed effective trading strategies that improved accuracy and performance; successfully trained multiple students, helping them build strong trading foundations; maintained discipline and consistency in trading decisions; and built a network of national and international clients and learners. My focus is on disciplined execution, continuous improvement, and delivering value through both trading performance and quality training, aiming for long-term success in the financial markets.

Digital Marketing & Graphic designer

Freelancing Career • Freelance

Jun 2023 - Present • 2 yrs 11 mos

As a Freelance Digital Marketing & Graphic Designer since July 2023, I have been delivering creative and performance-driven solutions to both national and international clients across diverse industries. I specialize in developing effective digital marketing strategies and visually engaging designs that enhance brand presence, attract targeted audiences, and drive measurable business growth. My role includes managing end-to-end digital marketing campaigns such as social media marketing, paid advertising on Facebook, Instagram, and Google Ads, search engine optimization (SEO), and content marketing. I conduct detailed market research and audience analysis to create customized strategies aligned with client objectives, ensuring maximum engagement and return on investment (ROI). In addition to marketing, I design professional graphics including social media posts, logos, brand identities, marketing materials, and ad creatives. I focus on producing visually appealing and brand-consistent designs that effectively communicate messages and increase audience interaction. I collaborate with clients from different countries, maintaining clear communication, understanding project requirements, and ensuring timely delivery. I also monitor campaign performance using tools like Google Analytics and Meta Business Suite, continuously optimizing strategies for improved results. Key Achievements: Successfully worked with multiple national and international clients, building strong long-term relationships; increased client engagement and lead generation through targeted campaigns; delivered high-quality designs that strengthened brand identity; maintained consistent on-time delivery and high client satisfaction; and achieved measurable improvements in campaign performance and ROI. My focus is on combining creativity with data-driven strategies to deliver impactful results, strengthen brand positioning, and support sustainable business growth in competitive digital markets.

Digital Marketing Manager

Digital Agency • Self-employed

Feb 2022 - Jun 2025 • 3 yrs 4 mos

As a Digital Marketing Manager at Digital Agency from March 2022 to July 2025, I led and executed result-driven digital marketing strategies to enhance brand visibility, generate qualified leads, and drive business growth for clients across multiple industries. I managed a team of marketing professionals and ensured the smooth execution of campaigns across various digital platforms. My responsibilities included planning and managing multi-channel campaigns such as social media marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, and paid advertising on Facebook, Instagram, and Google Ads. I conducted detailed market research and audience analysis to create targeted campaigns that delivered strong engagement and maximum return on investment (ROI). I monitored campaign performance using tools like Google Analytics and Meta Business Suite, tracking key performance indicators (KPIs) such as website traffic, conversion rates, cost per lead, and customer acquisition cost. Based on insights, I continuously optimized campaigns to improve efficiency and outcomes. I also supervised content creation, ensuring high-quality visuals, compelling ad creatives, and effective copywriting aligned with brand goals. Additionally, I managed marketing budgets, allocated resources strategically, and maintained cost-effective campaign performance. Key Achievements: Increased lead generation by 40% through optimized paid campaigns and audience targeting; improved ROI by 30% by reducing cost per acquisition; successfully managed and scaled multiple client accounts with consistent growth in engagement and conversions; led a team to deliver high-performing campaigns on time; boosted social media engagement by over 50%; and implemented strategies that directly contributed to increased sales and long-term client retention.