Maria M

Brand Strategist

Hi • Freelance

Jan 2026 - Present • 4 mos

Clients: Porata Responsibilities: •Develop the brand positioning: I created a workshop to build the brand positioning jointly with the client. •Develop the digital strategy: I created a workshop to build the digital strategy jointly with the client.

General Account Director

VML • Full-time

Jun 2023 - Dec 2025 • 2 yrs 6 mos

Clients: Coca Cola Company and Coca Cola Femsa. Responsibilities: •Regional Lead for The Coca-Cola Company in Latin America (Colombia, Brazil, Mexico, Argentina, Chile and Costa Rica). •Lead the digital, shopper and media strategies for execution across Latam. •Work collaboratively with strategic, digital, media, creative and production teams to deliver end-to-end marketing campaigns for execution in retail, traditional and digital channels across Latin America. •Lead a team of 60 people and provide continuous training to guarantee the best deliverables for execution. •Collaborate with agencies, stakeholders and clients in other countries. •Budget management. Achievements: •Achieved a 65% increase in profitability in the second semester of 2023 compared to the first semester by optimizing marketing strategies and improving team efficiency •Increased net sales by 67% by the end of 2024 compared to 2023 through strategic marketing campaigns and enhanced client engagement •Positioned Colombia as a global leader in experiential marketing by securing new business opportunities in Atlanta and Rome by 2025 through innovative marketing strategies

Head of Business

sancho bbdo • Full-time

Mar 2018 - Jun 2023 • 5 yrs 3 mos

Clients: Coca Cola Company and Coca Cola Femsa. Responsibilities: •Regional Lead for The Coca-Cola Company in Latin America (Colombia, Brazil, Mexico, Argentina, Chile and Costa Rica). •Lead the digital, shopper and media strategies for execution across Latam. •Work collaboratively with strategic, digital, media, creative and production teams to deliver end-to-end marketing campaigns for execution in retail, traditional and digital channels across Latin America. •Lead a team of 60 people and provide continuous training to guarantee the best deliverables for execution. •Collaborate with agencies, stakeholders and clients in other countries. •Budget management. Achievements: •Achieved a 65% increase in profitability in the second semester of 2023 compared to the first semester by optimizing marketing strategies and improving team efficiency •Increased net sales by 67% by the end of 2024 compared to 2023 through strategic marketing campaigns and enhanced client engagement •Positioned Colombia as a global leader in experiential marketing by securing new business opportunities in Atlanta and Rome by 2025 through innovative marketing strategies