m
mariana_day

Mariana L

@mariana_day

Regional Employer Branding Talent Attraction Lead

Brazil
Portuguese, English, Spanish
About me
I am a passionate Employer Branding leader with over 10 years of experience across Latin America and global organizations. I specialize in connecting people and purpose through EVP activation, employee storytelling, and strategic talent attraction. Currently, I lead regional initiatives at Vestas, transforming employee experiences into authentic stories that strengthen employer reputation and create meaningful connections with talent.... Read more

Skills

m
mariana_day
Mariana L
Offline • 

See my services

Talent Acquisition & Recruitment
I will create an employer branding strategy to attract top talent
From$50 / projectMore details

Work experience

Vestas

AME & LATAM Talent Attraction Specialist

Vestas • Full-time

Mar 2024 - Present • 2 yrs 5 mos

Lead Employer Branding and Talent Attraction strategy for LATAM and AME, operating within a centralized global model. Responsibilities include activating and localizing EVP initiatives, developing employee storytelling and content strategies, managing employer brand assets, and leading Education & Early Careers initiatives. Represents the regions in global forums and manages budget, KPIs, and performance tracking.

Terra

Branding & Integrated Communication Specialist

Terra • Full-time

Dec 2021 - Mar 2023 • 1 yr 3 mos

Led branding and communication strategies across Terra’s portfolio. Developed and executed the 'New Terra' repositioning strategy and managed corporate communications and brand governance. Directed PR, social media, and external communications while overseeing content strategy across online and offline channels and managing agency partnerships and budgets.