
Mariya Akter
Digital Marketer
Skills

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Work experience
Digital Marketer
Robi Axiata Limited • Freelance
Feb 2024 - Present • 2 yrs 6 mos
As a Digital Marketer at Robi Axiata Ltd., I have been working for the past 2.5 years, gaining valuable hands-on experience in Lead Generation and Social Media Management. My role involves developing and implementing digital marketing strategies to reach target audiences, generate quality leads, increase engagement, and strengthen the company’s online presence. My key responsibilities include researching potential customers, identifying target audiences, generating and qualifying leads, managing social media platforms, planning content, monitoring audience engagement, and analyzing campaign performance. I use data and audience insights to understand customer behavior and improve marketing strategies for better results. As a Social Media Manager, I manage social media activities from planning to performance tracking. I work on content strategies, maintain consistent brand communication, monitor comments and messages, track engagement, and analyze social media insights. I focus on creating meaningful interactions with audiences and improving overall social media performance. Over the past 2.5 years, I have developed strong practical skills in Lead Generation, Social Media Management, Audience Research, Content Strategy, Campaign Management, Digital Communication, and Performance Analysis. I understand the importance of reaching the right audience with the right message at the right time. My experience has helped me develop a result-oriented approach to digital marketing. I always focus on understanding business goals, identifying opportunities, reaching potential customers, and improving marketing performance through effective digital strategies. I am passionate about helping businesses build a strong digital presence, attract potential customers, increase audience engagement, and generate valuable business opportunities. I aim to deliver professional, creative, and results-driven digital marketing solutions that contribute to long-term business growth.