
Mark lincon
Airtable, Softr Base44 Expert
Skills

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Portfolio
Work experience
Freelance
Self Employed • Freelance
Apr 2026 - Present • 5 mos
As a freelance Airtable and Softr developer, I've worked with small business owners, startups, and consulting firms to solve one of the most common bottlenecks in growing businesses: disorganized data and manual processes that slow everything down. My work typically starts with a discovery conversation to understand exactly how a client's business operates their workflows, pain points, and goals. From there, I design and build custom systems inside Airtable, often paired with a Softr front-end, to create fully functional CRMs, client portals, project trackers, and internal dashboards tailored specifically to how that business runs. I've built systems for real estate teams to track leads and property listings, for e-commerce businesses to manage inventory and order fulfillment, and for consulting agencies to organize client onboarding, contracts, and deliverables all without the need for expensive custom software development. What sets my work apart is a focus on usability. It's not enough for a system to technically work it needs to be something a non technical team member can open and understand immediately. I build with clean interfaces, logical automations, and clear documentation so clients aren't left dependent on a developer for every small change. Beyond the build itself, I focus on automation connecting tools, eliminating repetitive manual tasks, and making sure data flows smoothly between different parts of a business. This has helped clients reduce hours of admin work per week, cut down on human error, and get real visibility into their operations for the first time. Every project is approached as a long term partnership rather than a one off task many clients return for ongoing support, new features, or additional systems as their business grows.
Freelance
Freelance • 1 yr 11 mos
No-Code App Developer
Jan 2026 - Present • 8 mos
Working as a no code application developer using Base44, I help business owners bring their ideas to life without the cost, time, or complexity of traditional software development. Many of my clients come to me with a clear problem a manual process, a missing tool, or an idea for an app but no technical background to build it themselves. My role is to bridge that gap. I take the time to fully understand what a client needs the app to do, how their team will use it day to day, and what "success" looks like for them, then design and build a fully functional application using Base44 that fits seamlessly into their existing workflow. I've built inventory tracking systems that give business owners real time stock visibility, booking and scheduling tools that eliminate double bookings and missed appointments, and client dashboards that centralize communication, documents, and project status in one place. Because these are no code builds, clients benefit from faster turnaround times and lower costs compared to custom coded software, without sacrificing functionality or reliability. I prioritize clean, intuitive interfaces so that end users whether it's the business owner, their staff, or their customers can use the app confidently from day one. Throughout each project, I maintain close communication, sharing progress, gathering feedback, and making adjustments quickly. This iterative approach ensures the final product isn't just technically functional, but genuinely solves the problem it was built for. My focus is always on delivering practical, real world value tools that save time, reduce errors, and give business owners more control over their operations.
Financial & Budget Spreadsheet Consultant
Jun 2025 - Present • 1 yr 3 mos
As a budget and financial spreadsheet consultant, I've helped freelancers, small business owners, and individuals gain control over their finances by building custom tracking systems in Excel and Google Sheets. Many clients come to me feeling overwhelmed unsure where their money is going, struggling to track expenses, or relying on messy, outdated spreadsheets that no longer serve their needs. I start by understanding a client's specific financial situation: whether they need a personal budget tracker, a business expense system, a cash flow forecast, or a profit and loss dashboard. From there, I design spreadsheets that are not only functional but genuinely easy to use with clear categories, automatic calculations, and visual summaries that make financial data easy to interpret at a glance. I've built monthly budget trackers that help individuals see exactly where their money is going, expense management systems that give small business owners a clear picture of overhead costs, and financial dashboards that summarize income, expenses, and profit margins in real time. A key part of my approach is eliminating manual work wherever possible. I build in formulas and automation so that once data is entered, calculations update instantly no more manually adding up columns or cross checking numbers by hand. This saves clients significant time each month and reduces the risk of costly errors. I also focus heavily on clarity and design. A spreadsheet full of correct numbers is still a failure if the client can't quickly understand what it's telling them. I use color coding, clean layouts, and simple navigation so that financial data becomes something clients actually want to open and review regularly, rather than avoid. The result is a system that gives clients real financial clarity and confidence in their decision making whether that's a freelancer planning their next quarter or a small business owner preparing for growth.