Hasibur

Social Media Ads Manager

Ecomclips • Freelance

May 2024 - Present • 2 yrs 4 mos

As a Social Media Ads Manager, I specialize in planning, launching, and optimizing paid advertising campaigns across social media platforms to help businesses increase brand awareness, reach targeted audiences, generate leads, and drive sales. I manage the complete advertising process, from audience research and campaign strategy to ad creation, budget management, performance tracking, and ongoing optimization. My responsibilities include developing targeted advertising strategies, creating and testing ad campaigns, analyzing audience behavior, optimizing budgets, monitoring key performance metrics, and improving campaign performance through continuous testing. I focus on reaching the right audience with relevant messaging while maintaining efficient ad spend. I also work closely with businesses to understand their products, services, target customers, and marketing objectives, allowing me to create tailored advertising strategies that support their overall business goals. My experience includes social media advertising, audience targeting, retargeting, campaign optimization, lead generation, e-commerce advertising, and performance analysis.

Google Ads Specialist

Ecomcy • Full-time

Feb 2019 - May 2024 • 5 yrs 3 mos

As a Google Ads Specialist, I was responsible for planning, creating, optimizing, and managing paid advertising campaigns to help businesses improve their online visibility, attract qualified traffic, and generate leads and conversions. I worked on campaign strategy, keyword research, audience targeting, ad copy development, campaign structure, budget management, and performance optimization. I regularly analyzed campaign performance, search terms, keywords, CTR, CPC, conversion rates, and other key metrics to identify opportunities for improvement. I also implemented negative keywords, optimized bids and budgets, tested different ad variations, and refined targeting to improve campaign efficiency and achieve better results. My experience included working with Google Ads and other digital advertising platforms, developing data-driven advertising strategies, and helping businesses reach the right audience at the right time. I focused on maintaining well-structured campaigns, reducing wasted ad spend, and continuously improving overall advertising performance through testing and optimization. Through this role, I developed strong expertise in PPC advertising, Google Ads campaign management, keyword research, audience targeting, conversion-focused advertising, performance analysis, and digital marketing strategy.