Martina Bau

UGC Creator & Social Media Manager

Self employed / Freelance • Freelance

Jan 2026 - Present • 8 mos

I manage end-to-end social media strategy for clients in several sector, overseeing editorial planning, tone of voice, copywriting, and monthly performance reporting, always tailored to each brand's positioning and goals. Alongside this, I create UGC content for brands across a variety of niches, adapting tone, format, and storytelling to each brand's audience and objectives. I work from detailed briefs, write scripts, and produce genuine content for TikTok, Instagram, YouTube, and websites that is built to perform, not just to look good. My path into content creation started with a passion for photography, which I later formalized with a degree in Communication Sciences and a Master's in Social Media Marketing & Digital Communication.

Advertising Specialist

Eurostep Commerce • Part-time

Jun 2024 - Present • 2 yrs 3 mos

I create and manage paid advertising campaigns end-to-end, from budget planning to daily optimization, across Google Ads, Meta Ads, and Criteo. I write ad copy, build and monitor sales funnels, and track performance through analytics tools such as Matomo and GA4, turning data into actionable decisions rather than just reporting numbers. My work is grounded in strategy: I read data and performance metrics to understand what's actually driving results, and I adjust campaigns accordingly. I also act as the direct point of contact for clients and for technical account managers on advertising platforms, translating business goals into campaign structure and data into clear, practical recommendations. This experience in performance advertising is what shapes the way I approach content creation too: every piece I produce is designed with the full funnel in mind, not just the first three seconds.