m
maryfpirela

Maria Fernanda

@maryfpirela

Content Workflow and Social Media Operations Consultant

Argentina
English, Spanish
About me
I'm a Content Workflow & Social Media Operations Consultant with 14+ years of experience helping agencies and marketing teams improve the way content gets planned, created, approved, and published. I've worked with global brands including Food Network Latin America, Discovery, NBCUniversal, Oreo, and Nestlé. I specialize in identifying bottlenecks, optimizing workflows, and creating practical systems that help teams deliver content faster—with less chaos.... Read more

Skills

m
maryfpirela
Maria Fernanda
Offline • 

See my services

Project Management
I will audit and optimize your social media content workflow
From$150 / projectMore details
Project Management
I will create a social media content workflow in notion or asana
From$150 / projectMore details

Work experience

InPulse_Digital

InPulse Digital

Full-time • 7 yrs 10 mos

Lead Creative

Feb 2019 - Jan 2025 • 5 yrs 11 mos

Led multidisciplinary creative teams across multiple client accounts, ensuring timely delivery of high-volume content. Designed and optimized workflows that improved team efficiency, project visibility, and cross-functional collaboration. Managed creative planning, task prioritization, and resource allocation using Asana and Excel. Coordinated designers, copywriters, and community managers while maintaining quality standards and brand consistency. Reviewed and approved creative deliverables before publication, ensuring alignment with client objectives and brand voice.

Social Media Manager

Feb 2017 - Jan 2019 • 1 yr 11 mos

Managed end-to-end creative production for international entertainment brands. Planned editorial calendars and coordinated content delivery across internal teams. Monitored campaign performance to optimize content strategy and improve business outcomes. Collaborated with clients and internal stakeholders to align creative execution with marketing objectives.