
Mashrur Menon
Your Google Ads Expert and Strategic Marketing Analyst
Skills

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Portfolio
Work experience
Marketing
Freelance ⢠16 yrs 11 mos
Google Ads Specialist
Dec 2022 - Present ⢠3 yrs 5 mos
Managing and optimizing Google Ads campaigns across multiple industries including Automobiles, Real Estate, eCommerce, Beauty, Fashion & Apparel, HVAC, Plumbing, and Education & eLearning. â Planning and executing Search, Shopping, Performance Max and Display campaigns â Conducting keyword research, competitor analysis and audience segmentation â Managing product feed optimization and PMax asset group strategy â Implementing GA4 and GTM tracking for accurate conversion measurement â Achieving 3X to 8X ROAS consistently across eCommerce brands â Delivering up to 500% increase in qualified leads for local service businesses â Continuously optimizing campaigns to reduce wasted spend and improve ROI
Manager, Marketing
May 2009 - Nov 2022 ⢠13 yrs 6 mos
Led marketing operations across multiple business verticals including Automobiles, Real Estate, eCommerce, Beauty, Fashion & Apparel, Pharmaceuticals, FMCG, HVAC, Plumbing, and Education & eLearning. â Developed and executed comprehensive marketing strategies across 10+ industries â Managed direct sales, brand positioning and market expansion initiatives â Oversaw multi-channel marketing campaigns and promotional activities â Built and managed high-performing marketing teams â Drove consistent revenue growth through data-driven marketing decisions