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I will setup server side tracking with capi and enhanced conversions
Meta Pixel and Shopify Tracking Specialist, GTM, GA4, Meta CAPI
Hi, I'm Masud Rana, a Shopify Tracking Specialist helping ecommerce, beauty, and skincare brands achieve accurate tracking and better ad performance. I specialize in Meta Pixel, Facebook Pixel, Meta C...
About this Gig
Is iOS 14+ and ad-blockers killing your Facebook & Google Ads data? Your pixel misses events, CAPI and browser data don't match, and ad platforms optimize on incomplete signals - you pay for clicks the algorithm can't properly value.
I fix this at the infrastructure level, not with a quick patch.
WHAT I DELIVER:
- Server-side tracking via GTM Server Container or Stape.io
- Meta CAPI setup with deduplication against browser Pixel
- Google Enhanced Conversions for first-party data matching
- Event Match Quality audit (Facebook Events Manager)
- GA4 + Pixel + CAPI signal alignment
- Documentation of every change
WHY IT MATTERS:
Basic pixel setup was enough in 2019. Today you lose 20-40% of conversion data to browser restrictions - data your ad platform needs to lower CPA.
PROCESS:
Audit setup -> find gaps -> implement server-side + CAPI -> test until Event Match Quality confirmed -> hand over docs + Loom walkthrough.
FOR:
Store owners/marketers seeing declining match rates, rising CPA, or zero conversions despite active campaigns.
Message me first with your platform (Shopify/WordPress/custom) and current setup to confirm scope.
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FAQ
What is server side tracking and why do I need it?
Server side tracking sends conversion data directly from your server to Meta and Google, bypassing browser restrictions and ad blockers that block standard pixel events. It recovers data your browser-side pixel alone would miss.
What's the difference between Meta Pixel and Meta CAPI?
The Pixel tracks events from the browser, while the Conversions API (CAPI) sends the same events from your server. Using both together, with proper deduplication, gives Meta the most complete and accurate signal for ad optimization.
Will this fix my Event Match Quality score?
Yes. I audit your current Event Match Quality in Facebook Events Manager, identify missing parameters (email, phone, IP, fbp/fbc), and implement server side fixes to raise your match rate.
Do you set up Google Enhanced Conversions too?
Yes. I implement Enhanced Conversions for Google Ads so your first-party data matches Google's signals, improving conversion tracking accuracy for search and Performance Max campaigns.
Which platforms do you support for server side tracking?
I work with Shopify, WordPress, and custom-built websites using Google Tag Manager Server Container or Stape.io for server side hosting.
I already have a pixel and GA4 installed. Can you improve it instead of starting over?
Yes. In most cases I audit your existing Meta Pixel, GA4, and GTM setup first, then layer server side tracking and CAPI on top - no need to rebuild from scratch.
How do I know the tracking setup actually worked?
You'll get before and after proof: your Event Match Quality score in Facebook Events Manager, and event validation in GA4 DebugView, confirming server side and browser side data are aligned.
Why is my conversion tracking showing zero results even though I'm running ads?
This usually means a signal mismatch - duplicate events, missing conversion API setup, or unmatched Pixel and CAPI data. I diagnose the exact gap and fix it at the tracking infrastructure level.
What do I need to provide before we start?
Just admin/collaborator access to your ad account, Events Manager, and website backend (or GTM container), plus your platform type (Shopify, WordPress, or custom).
