
Diseño Mateo
Professional Brand Designer, Logo Design and Visual Identity expert
Skills

See my services


Work experience
Graphic & Visual Communication Designer
Upwork
Jun 2024 - Sep 2025 • 1 yr 3 mos
Created marketing and promotional designs while maintaining consistent brand presentation. Designed social media graphics, flyers, brochures, banners, business cards, and digital assets. Applied typography, composition, color theory, and visual hierarchy to produce clear and engaging designs. Adapted brand assets for multiple formats while maintaining visual consistency. Worked directly with clients to understand creative briefs, incorporate feedback, and deliver polished final designs.
Logo & Brand Designer
Freelance Web Designer • Self-employed
Nov 2022 - Dec 2023 • 1 yr 1 mo
Designed custom logo concepts and visual identity systems for businesses across different industries. Developed primary logos, secondary logos, submarks, icons, and brand marks. Created strategic color combinations and typography pairings aligned with each brand's positioning. Designed business cards, stationery, social media assets, and branded marketing materials. Prepared organized, high-resolution files for both digital and print applications. Helped businesses refresh outdated branding and create a more recognizable visual presence.
Brand Identity & Visual Designer
Freelance • Part-time
Aug 2021 - Jun 2022 • 10 mos
Create distinctive brand identities for startups, entrepreneurs, small businesses, and growing companies. Design logos, color palettes, typography systems, brand patterns, and supporting visual elements. Develop complete brand guidelines to ensure consistency across digital and print platforms. Translate business values, personality, and target audience insights into cohesive visual identities. Prepare professional logo variations and brand assets for websites, social media, packaging, and marketing materials. Collaborate closely with clients from initial concept development through final brand delivery.